Playson Strengthens European Foothold by Entering Switzerland

Developer of powerful casino software Playson is ready to expand its presence across Europe after sealing two deals in Switzerland. This is another step from the company which targets the most regulated markets in the globe. 

Playson has successfully finished the ISO audit, enabling the company to start including games with more operator partners. From the start, players will get a chance to choose from more than 22 titles such as Book of Gold: Multichance, Buffalo Power: Hold and Win, and Burning Wins: classic 5 lines. Over the upcoming months, Playson will further boost the portfolio with new releases.

Customers in Switzerland will also take advantage of Playson’s promotional tools, such as the Cash Blast tool which shares random Cash awards across promo campaigns, and network tournaments that provide attractive prize pools.

Commenting on the latest step, Sales Director at Playson, Blanka Homor, said: 

“We are excited to be launching our games in the Swiss market. Entering Switzerland is an important milestone in our strategy to supply to all European regulated markets.

“We have partnered with leading brands who have extensive knowledge of this market, which will help enhance our position in this new region.”

Recent Collaboration

Playson has just secured another promising deal in the market to provide William Hill with its games. Based on the new agreement, the supplier’s suite of games, such as Buffalo Power Megaways™, Royal Coins: Hold and Win and Diamond Fortunator: Hold and Win, will be included in William Hill’s Italian market catalog.

The leading brand will also take advantage of Playson’s retention and integration engagement tools, consisting of Jackpots, Feature Trigger, Tournaments, and Bonus Spins.

The gaming studio has also strengthened its Italian foothold during 2021, with a selection of commercial agreements allowing the brand to engage local users with its acclaimed content suite.

About

Playson is a world-class provider of casino games, delivering games in more than 18 regulated markets and beyond. Its portfolio has more than 85 omnichannel casino games that are tested and certified for all leading European markets such as Malta, Italy, Spain, Sweden, the UK, and Romania.

The company provides a first-class experience for a wide selection of respected iGaming brands and aggregators including engaging math and mechanics, promotional features, consultancy, and in-house network promotions. Thanks to the comprehensive turnkey product, Playson meets the requirements of most ambitious businesses. Its team consists of professionals across different countries including Malta, Ukraine, UK, and Greece.

Source:

“Playson Reinforces European Ambitions With Switzerland Entry”, playson.com, January 13, 2021.