Playson to Enlarge Italian Presence with Tuko Productions

Playson, a fast-increasing provider of digital entertainment, has just secured a deal with a well-known Italian provider, Tuko Productions. The new deal between the two brands will see Tuko’s THS content aggregation platform getting access to Playson’s catalog of games such as recent hits Burning Fortunator, Solar Queen Megaways™, and Joker’s Coins: Hold and Win.

Thanks to the new deal with the Italian brand, Playson will have an opportunity to distribute its games to a wider range of local platforms. This will allow the company to establish its position in Italy.

Speaking on the new milestone, Simona Lanzoni, Business Development Manager at Playson, said: 

“We’re excited to have agreed a content integration deal with Tuko Productions, with its aggregation platform holding an impressive reach across Italy.

“The deal further cements Playson as a leading supplier in Italy, allowing us to offer our thrilling collection to more players and attract new audiences in the process.”

On the other hand, Vincenzo Tancredi, Sales Director at Tuko Productions says that the company is happy to have Playson on board – incorporating their appealing titles that are proven to drive player engagement and retention. Their platform includes some of the top industry titles, so they will look to maintain a strong product portfolio and continue joining the forces with such successful brands.

Other Milestones from the Brand

Playson continues to enhance its suite with brand-new content as well as to secure agreements with leading gaming brands. The company has just signed a deal with BalkanBet. This deal will see BalkanBet introducing the brand’s games to its players in Serbia and some of the included options will be Lion Gems: Hold and Win, Burning Fortunator and Wolf Power Megaways.

The brand from the Balkan peninsula will also benefit from Playson’s cutting-edge selection of engagement tools, such as Cash Blast and Reel of Fortune, which have already had great performance while increasing the level of retention. 

Playson has also announced that it has appointed Vsevolod Lapin as the new Chief Operating Officer (COO). The new member of the team has more than 10 years of experience in marketing and product management, and he will support the brand in enforcing its latest brand identity. Lapin will also be responsible for overseeing Playson’s casino portfolio, improved game production, creation of tools, and market expansion.

Lapin became part of Playson in 2017 as a Product Manager. Later, he moved to the position of Head of Product Department. Before arriving at Playson, Lapin was a Senior Brand Manager at The Coca-Cola Company.

Source:

“Playson Expands Italian Foothold With Tuko Productions”, playson.com, April 21, 2022.