PlayStar Announces Strategic Partnership with Intelitics to Enter New Jersey

November 23rd, 2021
Back PlayStar Announces Strategic Partnership with Intelitics to Enter New Jersey

Great News for NJ Players!

Intelitics, the renowned performance marketing, and analytics provider is proud to announce a milestone agreement with the online casino brand PlayStar. This partnership comes just in time ahead of the New Jersey launch, which is expected to take place in Q1 next year.

Gathering a team of people with a proven track record, the PlayStar team is determined to provide an experience like no other for punters all over the United States. Relying on extensive market research and consumer behavior, this enthusiastic community is capable of delivering tailored entertainment and a maximum level of engagement.

Thanks to this agreement, Intelitics will provide the casino brand with its scalable customer acquisition tracking platform. This way, the operator will be able to make informed, data-driven campaign decisions across multiple channels and offer users tailored services.

Driving Efficiency

For PlayStar, this cooperation represents part of its wider mission to provide US players with supreme quality entertainment. To achieve so, they will focus on three key areas – personalization, engagement, and customer experience. All PlayStar’s affiliate and marketing partners will have access to real-time data and analytics along with flexible pixel tracking, so to manage their campaigns in the most efficient way.

Adam Noble, Chief Business Development Officer at PlayStar, commented as follows:

“Intelitics’ technology fits with our goal of making our players feel like the star of the show from the first moment they engage with our brand, and it will also help us to drive tremendous efficiencies as we continue to scale.”

It’s interesting to add that…

…in February of this year, the operator inked a market access deal with the Atlantic City casino, which marked the company’s debut in New Jersey. Upon receiving the necessary licenses and approvals from the Division of Gaming Enforcement, PlayStar was able to offer its services to local customers.

Also, the company strengthened compliance and responsible gambling sector by entering an agreement with Maxima Compliance. By assisting the operator through preparation, pre and post-launch compliance needs, Maxima Compliance ensures all their business is in accordance with the industry’s standards and requirements.

Conquering Garden State and Beyond

For Intelitics, the deal with PlayStar is the most recent in a string of partnerships with US operators, among which BetRushmore. By expanding its presence to one of the fastest-growing online casino markets in the world, the company will gain wider visibility and more potential opportunities for cooperation.

Allan Petrilli, VP of Sales and Growth at Intelitics announced:

“We’re very much looking forward to teaming up with PlayStar and to allow the operator to leverage our industry-leading user-acquisition platform to ensure it gets off to the best possible start in New Jersey.”

Some of the numerous top-quality assets Intelitics offer…

…include real-time data, a personalized dashboard, and one platform for all acquisition channels. All the data are updated in real-time, without any delay, which ensures precise insight into trends and behavior.

With granular, optimizable data, the acquisition and integration are much smoother and faster. This is of particular importance when entering highly competitive markets like New Jersey and other US states who have already embraced digital entertainment.


“PlayStar partners with Intelitics ahead of New Jersey debut”, PlayStar press release, November 23, 2021.

“a milestone agreement with the online casino brand PlayStar”

General Gambling News
Back to articles
100% welcome bonus at Rich Palms!


Search Results





No Results

Select language

English English

Don't show this again

Share on Facebook

Share on Twitter