Popular TV Brand Joins Gameshow Series

One of the world’s leading gambling technology companies, Playtech, has announced the launch of its latest gameshow project – The Money Drop Live, and it is based on the iconic Banijay-owned brand.

Apart from expanding Playtech’s live gameshow series, The Money Drop Live will bring the appeal of the popular TV series to Live Gaming. In the UK, the show is known as The Million Pound Drop, and later The £100k Drop, hosted by gorgeous Davina McCall.

To date, The Money Drop format has been adapted for over 50 countries, giving the new game an instant recognition factor in markets worldwide.

Banijay and New Engaging Format

As reported, the launch of The Money Drop Live will continue Playtech’s collaboration with the world’s largest content producer and distributor, Banijay Brands – part of the international company with over 150 production subgroups across 22 territories. The latest gameshow release follows the launch of Deal or No Deal – The Big Draw from last year.

The basic concept of the game involves a live dealer who spins a wheel of chance, much like in Crazy Time by Evolution. There are various multipliers up to a maximum of 5000x on board, but any booster larger than 8x will trigger the Drop Zones game. During this attraction, players can choose how to split their money in the hope of a big win.

However, one of the four Drop Zones is always safe, designed to deliver guaranteed winnings for a player. Meanwhile, if the wheel lands on 8x, the Quick Drop game is activated, enabling players to place everything in one Zone for an exciting ‘all or nothing’ gamble mode.

On top of that, the Card Clash bonus game will provide an additional chance for every player to earn multiplier-boosted wins, based on a simple ‘higher or lower’ format.

“The Money Drop Live has everything – an exciting, engaging format, a brand with international appeal, and the kind of experience-led gameplay that typifies Playtech Live Casino,” commented about the latest gameshow launch Kevin Kilminster, head of innovation at Playtech Live.

As stated by the head of innovation, Playtech has seen a major increase in the popularity of game show style formats over the recent years, which increased the studio’s collaboration efforts with global leaders in this field, such as Banijay Brands. The newly expanded partnership will open fantastic opportunities for future projects, bringing the excitement of some of the world’s best-loved brands to Live Gaming.

Meanwhile, Lex Scott, commercial director of gaming and gambling at Banijay Brands, explained that the entertainment company is delighted to strengthen its earlier partnership with Playtech and deliver an even greater gaming experience based on one of its acclaimed formats. As a globally recognised brand, The Money Drop will soon become one of Playtech’s most innovative live series, designed as the world-class live gaming product.

Fortuna Partnership

Earlier in June, Playtech, announced a partnership with Fortuna Entertainment Group, a sports betting brand from the Netherlands. The arrangement includes full scale migration of six Fortuna brands in five countries to a unified, scalable, omni-channel and multi-product platform.

Source:

“Playtech Live launches The Money Drop Live gameshow”, playtech.com, July 9^th, 2021.