Advanced provider of gambling tech products, Playtech, has secured another distribution agreement with one of the fast-increasing contenders in the sector. The provider has decided to launch its entire suite via the Bet365 platform in New Jersey.
As part of the fresh deal, bet365 will deliver a selection of Playtech titles such as White King, Great Blue, and Frankie Dettori’s™ Magic Seven. This step is just an initial one for the software brand in entering the USA market, with plans to launch soon with more operators. Playtech has already made some moves in acquiring licenses in additional US jurisdictions.
Bet365 became available in the USA in 2019, with its powerful portfolio of sportsbook and casino products.
What Was Said
Commenting on the new launch, a spokesperson at bet365 said:
“We’re excited to partner with Playtech in order to expand our content offering to the US market. Given the range and caliber of Playtech’s content, being first to market it is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our Casino offering.”
Playtech Chief Operating Officer, Shimon Akad said:
“This is a significant moment for Playtech and our development in the US. Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365. With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”
About the Brand
Playtech is an award-winning provider of tech solutions for the gambling and finance sectors. It is known for providing content across several casino verticals, with a focus on poker, bingo, live dealer, sports betting, and virtual sports. The provider is also established for its omni channel products, Playtech One – the integrated platform with a selection of services including marketing, CRM, single wallet, and responsible gambling. It employs more than 5900 people across 19 locations.
“Playtech Casino launches with bet365 in New Jersey”, playtech.com, August 6, 2020.