Playtech Partners with Veikkaus to Launch Live Casino

Playtech has launched its highly anticipated Live Casino platform in collaboration with Veikkaus, the state-owned gambling operator in Finland. This development is the latest milestone in a partnership that already spans several years, covering various sectors of the gaming industry.

From online casino and poker offerings to retail video lottery terminals (VLTs) and a casino management system, Playtech’s role in Veikkaus’ operations has been significant. The Live Casino launch solidifies this relationship further, marking an exciting new chapter for both companies.

A Competitive Selection Process

Veikkaus’ decision to choose Playtech as its first Live Casino provider followed a rigorous public procurement process. This ensured that the partnership was established with a provider that not only met technical and regulatory requirements but also had a proven track record in delivering innovative live gaming experiences. By securing this position, Playtech has reinforced its standing as a trusted name in the global gaming market.

To make the Live Casino offering available to Finnish players, Playtech and Veikkaus successfully completed integration and regulatory approval processes. This meticulous preparation paved the way for a smooth rollout of the initial range of games. Currently, Veikkaus customers can access a variety of Playtech Live titles, and even more games are scheduled for release in the coming months, ensuring the platform remains fresh and engaging.

’’ Playtech and Veikkaus have now completed the integration and regulatory approval process of Playtech’s Live games, and following a successful launch, a first range of games are now available to Veikkaus’ players – with many more to be launched in the following months.’’

The games available at launch include Playtech’s popular network offerings, such as Mega Fire Blaze Roulette, alongside unique game shows like Adventures Beyond Wonderland, Spin a Win, and The Greatest Cards Show. Exclusive tables for Blackjack and Roulette have also been introduced, all hosted in a custom-built studio that aligns with Veikkaus’ branding.

A Studio Designed for Finnish Players

One standout feature of the partnership is the state-of-the-art studio designed specifically for Veikkaus. This facility not only reflects Veikkaus’ visual identity but also employs Finnish-speaking dealers to deliver an experience tailored to the local audience. These dealers embody Veikkaus’ brand values, ensuring players feel a strong connection to the games they play.

Fredrik Sylvander, Commercial Director at Playtech, expressed his enthusiasm for the project: “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings. Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in Live casino.”

This collaboration represents a strategic advancement for both companies. For Playtech, it strengthens its footprint in the regulated Finnish market, while Veikkaus expands its gaming portfolio with a Live Casino experience designed to captivate its audience.

As new titles are introduced, Finnish players can expect continued innovation and enhanced entertainment, reflecting Veikkaus’ dedication to delivering high-quality gaming experiences.

Source:

 ''Playtech launches Live Casino with Veikkaus in Finland'', playtech.com, December 02, 2024.