Playtech Reaches Long-Standing Deal with Betsson Group

March 27th, 2021
Back Playtech Reaches Long-Standing Deal with Betsson Group

Playtech, a leading provider of gambling tech solutions, has closed a deal with Betsson Group to deliver its premium live casino content via famous brands such as Betsson, Betsafe, NordicBet and EuropeBet.

According to the new deal, players will have an opportunity to enjoy Playtech’s Live Casino and table content, including Live Quantum Blackjack, Live Slots and the recently added Adventures Beyond Wonderland.

The partnership is closed for a period of four years and follows last year’s launch of Playtech’s iPoker network across Betsson Group’s brands. The iPoker network is famous for offering a cutting-edge liquidity pool, along with premium software and services that comply with regulatory requirements in multiple regions.

Speaking on the new arrangement, Commercial Director at Gaming Betsson Group, Ciara Nic Liam said:

“The continued popularity of live casino shows no signs of slowing down, which is why giving our players access to Playtech’s wide breadth of live casino games is a really exciting proposition.”

Chief Operating Officer at Playtech, Shimon Akad, expressed his opinion:

“Betsson Group is a highly respected operator within the online gambling industry, and we are very proud to be working with them. Betsson Group already offers an excellent player experience to its significant international audiences, and we are confident that Playtech products and innovations will only serve to enhance this experience further.

He continued by saying that Playtech’s core strategy is to provide sustainable and innovative solutions as well as a safe and enjoyable environment for all players.

About the Leading Provider

Playtech is a forward-looking provider of gambling tech solutions, established in 1999 and listed on the Main Market of the London Stock Exchange. It delivers business intelligence gambling software, content, and services across several product verticals, including casino, sports betting, live casino, virtual sports, bingo and poker. It is also a pioneer of omnichannel technology thanks to its robust platform, Playtech ONE. Playtech ONE, on the other hand, delivers marketing expertise, CRM, single wallet functionality and responsible gambling solutions across retail and online platforms.

Playtech has already partnered with top-tier brands in the industry and regularly invests in the leading brands to deliver data-driven gambling tech solutions. The brand also provides its technology on a B2B basis to retail and online operators, land-based groups, and government entities such as lotteries. It acquired Snaitech in 2018 and now holds one of the leading sports betting and gaming brands in Italy, Snai.


“Playtech signs new long-term agreement with Betsson Group”,, March 24, 2021.

“to deliver its premium live casino content”

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