Leading developer of technology solutions, Playtech, has just concluded an agreement with Rightlander. According to the deal, the British firm will supply Playtech operators with its innovative compliance solution together with the IMS platform.
The Rightlander automated compliance monitor is known for the efficient detection of non-compliant content over key locations including the UK, Sweden, Denmark, Australia, and the US. Thanks to the progressive system, each possible breach can be detected including inappropriate terms and conditions, expired deals and inadequate marketing properties.
The deal is welcomed by both sides. VP of product strategy at Playtech, Anthony Evans said:
“We are delighted to welcome Rightlander to our SaaS program, designed to offer our customers access to specialist services from carefully selected third parties. At Playtech, a key part of our mission is to equip licensees with the tools they need to comply with the most stringent regulatory requirements. Rightlander represents exactly what we are looking for in a SaaS partner, offering both an understanding of the unique demands of the gambling industry and the specialist technology to address one of its major compliance challenges.”
Rightlander founder Ian Sims mentioned:
“It’s great to see Playtech taking steps to help its operators be as compliant as possible when it comes to the often-challenging area of affiliate compliance. Our technology does much of the heavy lifting, allowing operators to see the publishers linking to their brands and be notified of any violation events that occur. This is a commendable move from Playtech and we encourage other platform providers and operators to take additional steps to improve affiliate compliance.”
Playtech is a leader in the gambling industry with more than 5,000 employees in 17 countries. Established in 1999 and listed on the Main Market of the London Stock Exchange, Playtech partners with premium online, retail and mobile providers, land-based casinos, government-sponsored groups, and lotteries.
Thanks to its business intelligence-driven betting software, players can choose from a number of options including casino, live casino, bingo, poker, and sports betting.
The company is the pioneer of the Omni-channel solution with Playtech ONE platform which supplies users offers with seamless experience anytime and anyplace. It produces solutions for a number of channels such as online, mobile and it is specialized in marketing expertise, CRM solutions, and full turnkey products.
It has been awarded with numerous recognitions including the Gaming Intelligence Game of the Year award 2018 for the premium releases Age of the Gods. It is headquartered in London, UK.
„Playtech Signs Compliance Deal with Righlander“, europeangaming.eu, February 27, 2020.