
Pragmatic Play, a key player in the iGaming industry, has entered into an exclusive agreement with Flutter, solidifying its position as the dedicated live casino table provider for Flutter's UK and Ireland-facing platforms. This partnership includes notable brands such as Paddy Power, Betfair, and Sky Vegas, among others in Flutter’s extensive portfolio.
Strengthening Live Casino Offerings
Under this agreement, Pragmatic Play will deliver its dedicated live casino content alongside its broad range of live gaming products. This includes a mix of traditional table games, engaging game show-style offerings, and custom-tailored dedicated tables. One of the highlights of this collaboration is the integration of Pragmatic Play’s innovative Smart Studio solution, which will allow Flutter brands to fully customize the visual design of the networked games to align seamlessly with their brand identities.
Additionally, Pragmatic Play will leverage Flutter’s intellectual property to create bespoke content, ensuring games meet the specific preferences of key audience segments.
Shared Vision for Innovation
Commenting on the partnership, Irina Cornides, Chief Operating Officer at Pragmatic Play, emphasized the alignment between the two companies’ goals:
“Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas.”
This collaboration reflects Pragmatic Play’s ongoing commitment to innovation in the live casino space, building on its existing reputation as a trusted provider of diverse gaming solutions.
Roisin Hogan, Commercial Director at Flutter, expressed her excitement about the partnership:
“Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation. We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”
Pragmatic Play’s Multi-Product Portfolio
The partnership further cements Pragmatic Play's position as a prominent supplier within the iGaming industry. Renowned for producing up to eight new slot titles every month, the provider also delivers a comprehensive range of live casino and bingo games. Its streamlined multi-product portfolio is made conveniently available to operators via a single API, showcasing its adaptability and commitment to operator satisfaction.
This deal emphasizes both companies’ dedication to enhancing player experiences through innovation and customization. As Flutter continues to be a dominant force in the gaming sector, Pragmatic Play’s bespoke solutions promise to provide added value for its players in the UK and Ireland.
Source:
“PRAGMATIC PLAY SIGNS WITH FLUTTER TO BECOME EXCLUSIVE DEDICATED TABLES PROVIDER IN UK&I”, pragmaticplay.com, January 20, 2025.