Pragmatic Play Continues Growth in Switzerland via Gamrfirst Deal

September 8th, 2023
Back Pragmatic Play Continues Growth in Switzerland via Gamrfirst Deal

Pragmatic Play, a prominent content provider in the iGaming industry, has expanded its presence in the Swiss market through a new commercial agreement with GAMRFIRST, operated by Casino Barrière Montreux (Barrière Group).

Pragmatic's highly acclaimed slots portfolio is now available on, the online platform of the well-established land-based casino provider. Under this partnership, 50 titles have been integrated into the operator's platform, including popular games like Sweet Bonanza™ and The Dog House™.

Consistent Growth

Commenting on the move, Irina Cornides, Chief Operating Officer at Pragmatic, says that Casino Barrière Montreux enjoys a strong reputation in Switzerland, a market where the developer is continuously expanding its presence. They are thrilled to welcome the operator's GAMRFIRST brand to the growing list of customers in this crucial regulated market. The online casino shares a commitment to providing safe and enjoyable gaming experiences, and its players can now access entire portfolio of premium Slots.

Patrick Ballestraz, Head of Online at, added:

“Pragmatic Play’s industry-leading Slots portfolio makes a wonderful addition to GAMRFIRST, with its captivating titles already proving a success with players throughout Switzerland."

A Leading Industry Provider

Pragmatic Play stands as a leading and influential player in the iGaming industry, recognized for its pivotal role in shaping the landscape of online casino entertainment. With a dedication to delivering exceptional gaming experiences, it has earned its reputation as a top-tier content provider.

At the heart of the brand’s offerings is an impressive and diverse portfolio of casino games, featuring a wide range of slots, table games, live dealer games, and more. Each game is designed with cutting-edge graphics, engaging gameplay, and immersive themes that cater to a broad spectrum of player preferences.

It is committed to innovation and continuously pushes the boundaries, exploring emerging technologies, and staying ahead of industry trends. Its foray into live dealer gaming, for example, has been met with great success, providing players with an authentic casino experience from the comfort of their homes.

Pragmatic's global presence is evident through its partnerships with numerous operators and casinos around the world.



“The announcement will undoubtedly go down well with our customers who will be familiar with the studio’s games, as well as build momentum and leverage our position in the Swiss market.”

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