Pragmatic Play Extends BPLAY Partnership with New Live Casino Tables

Pragmatic Play has strengthened its collaboration with Argentinian iGaming operator BPLAY, unveiling an expanded range of Smart Studio Live Casino tables designed to deliver tailored gaming experiences across several key provinces.

Under the new agreement, Pragmatic Play will introduce dedicated Roulette, Auto Roulette, Auto Mega Roulette, and Blackjack X tables through its Smart Studio solution — a platform that enables operators to create fully branded, customizable Live Casino environments.

These new games will be rolled out to BPLAY’s player base in Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza, and Buenos Aires, reinforcing the operator’s footprint within Argentina’s regulated gaming landscape.

Expanding Localised Live Casino Experiences

Smart Studio, Pragmatic Play’s adaptable Live Casino platform, allows partners to deliver immersive and brand-specific experiences that resonate with local audiences. The technology supports varying levels of customization — from table design to gameplay presentation — ensuring each operator’s identity is reflected across every product.

For BPLAY, the addition of these new Smart Studio tables is both a product and branding enhancement. The tailored Live Casino environments will allow the operator to engage more deeply with regional players while maintaining visual and functional consistency across provinces.

Victor Arias, Vice President of LATAM Operations at ARRISE powering Pragmatic Play, highlighted the importance of the collaboration’s growth: “BPLAY has been a valued partner of Pragmatic Play in Argentina, and extending the agreement to include additional Smart Studio tables demonstrates the mutual commitment to premium, localised Live Casino experiences. The provider is proud to continue expanding together with the operator across several provinces in one of Latin America’s most dynamic regulated markets.”

BPLAY Strengthens Its Brand Presence

For BPLAY, the partnership renewal represents a key step in its mission to build a stronger, player-focused Live Casino offering. Leopoldo Saravi, Product and CRM Manager at BPLAY, explained how the new content supports the brand’s long-term growth strategy: “Our partnership with Pragmatic Play continues to develop with the inclusion of Smart Studio content that enhances our Live Casino offering across Argentina. These customized tables help us boost our brand awareness and improve our connection with our players by providing them with attractive and brand-consistent experiences in every province where we operate.”

The rollout marks another milestone in Pragmatic Play’s regional expansion strategy. Latin America remains one of the company’s fastest-growing markets, with Argentina serving as a focal point for its localized, multi-product approach.

Broader Growth Through a Multi-Product Strategy

Beyond its Live Casino innovations, Pragmatic Play continues to strengthen its global portfolio, which spans Slots, Bingo, and Virtual Sports. The provider develops up to eight new slot titles each month, ensuring consistent content delivery through a unified API integration system that simplifies deployment for operators.

This latest agreement with BPLAY underscores Pragmatic Play’s commitment to scalability, localization, and brand personalization — principles that have defined its rise as a leading supplier in regulated markets worldwide.

By combining Smart Studio’s flexibility with BPLAY’s regional expertise, the partnership aims to set a new benchmark for localized Live Casino entertainment in Argentina’s competitive gaming sector.

Source:

“Pragmatic Play Expands Smart Studio Offering With Bplay In Argentina”, pragmaticplay.com, November 11, 2025