Pragmatic Play Launches Slots with Colombian Operator BetPlay

Colombian online gambling operator BetPlay has confirmed that is has gone live with content by the esteemed iGaming content producer Pragmatic Play.

The content in question consists of top-performing slot games that are now live in this market, after the deal has been officially signed in February.

Popular Slots Incoming

Colombia’s BetPlay has gained access to the supplier’s entire range of slot games, which should make sure their commercial growth continue, as well as Pragmatic’s in the South American continent.

With this deal finalized, BetPlay’s players will be enjoying such popular releases as Sweet Bonanza, Wolf Gold, Juicy Fruits and The Hand of Midas.

Also, the Colombian operator can make use of the supplier’s Enhance promotional tools and bring more entertainment to players through Drops & Wins network promotion.

A Huge Step

Chief Business Development Officer of Pragmatic, Yossi Barzely, said that signing another deal in South America is living proof of how the company’s products are adaptable to varying audiences.

He said: “Going live with our complete Slots collection with BetPlay is a huge step for our positioning in the continent, and we expect nothing but the best from this collaboration. BetPlay is one of the market leaders in Colombia and they truly stand out as an operator, so we’re looking forward to seeing how our titles are received.”

General Manager of Corridor Empresarial - that operates BetPlay brand - German Segura, said himself that Pragmatic has a reputation for making amazing slot content and that having them in the brand’s offering is a big thrill.

He added that the operator continues to look for growth opportunities and with its latest partner’s content, it has a significant opportunity to capture the market share from the supplier’s fanbase.

Juicy Fruits

Pragmatic Play’s most recent slot game was Juicy Fruits, which basically reinvents the whole classic slot genre.

This is a 5x5 slot game with 50 paylines that comes with numerous bonus attractions and a very vibrant theme that is so typical of classic fruit games.

Source:

“Pragmatic Play Slots Are Now Live With BetPlay Further Enhancing LatAm Growth”, pragmaticplay.com, March 29, 2021.