Pragmatic Play’s flurry of activity continues with the expansion of Broadway Gaming’s portfolio with their own slots content.
The two entities have taken their existing partnership further by taking their slots live with the operator.
Expansion of Partnership
Broadway Gaming is the operator of one of UK’s premier bingo networks. They will be offering customers on all five of their bingo sites Pragmatic Play’s award-winning array of games, including Butlers Bingo.
Broadway brands will, to boost cross-selling, offer Pragmatic’s mini games in their website’s lobbies and some of the games that players may expect to see on the operator’s website include Wolf Gold, Big Bass Bonanza and Chilli Heat, and also Pyramid King, which is one of the developer’s recent hits.
The operator will also, aside from slots, gain access to Pragmatic’s promotional tools, called Deops and Wins, available through Pragmatic Play Enhance. Also, Pragmatic Replay feature will be available to them.
Says VP of Commercial Strategy and Operations at Pragmatic Play, Bhotesh Maheshwari:
“Our bingo range is already live with Broadway Gaming and we’re delighted to take this agreement further, now including our slots portfolio as well. This deal is yet another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together.”
Broadway Gaming’s CEO, David Butler, added that the brand has already got a strong working relationship with Pragmatic Play after taking their successful bingo offering. He said that it only made sense to extend the product range so it includes slots as well.
Butler remarked that taking this well-regarded content across our brands is important for them and we can’t wait to see how the players react.
Merely days ago, Pragmatic Play introduced their brand-new slot - Fishin’s Reels.
The high volatility, 3x5 slot has ten paylines and all kinds of features and bonuses, along with the unique transparent reels that show the visually captivating background to engage players even further.
The slot is already available via th all Pragmatic operators.
“Pragmatic Play Expands Broadway Gaming Agreement With Slots Content”, pragmaticplay.com, March 9, 2021.