Pragmatic Play Ties the Knots with Rootz's Promising Brand Wildz to Deliver Content

The leading software developer for video slots, live casino and online, bingo Pragmatic Play went live with a Rootz-supported brand – Wildz. The strategic partnership with one of the most influential content providers at the time being will help the young operator establish its position among consumers.

Besides supporting their growth, long-term cooperation will bring them access to numerous top-performing titles from the studio’s diverse collection. The operator’s clients will now be able to check out recent releases such as Pirate Gold and Sweet Bonanza or try out some of the evergreens such as Mustang Gold and Wolf Gold.

Major Focal Point

Wildz is the first online venue powered by the Rootz platform and Pragmatic is among the ice-breakers to distribute its collection of titles via the operator’s platform.

Thanks to the single API integration, the complete library of video slots, bingo, scratch cards, and live casino games is available to the operator’s partners.

Yossi Barzely, Chief Business Development Officer at Pragmatic, said on the collaboration:

“We are delighted to have partnered with Wildz and can’t wait to offer players our range of exciting games. Global expansion has always been a major focal point for Pragmatic Play, and we hope this integration with Wildz will be the start of a long-term partnership that will continue long into the future.”

PP’s alignment with Wildz represents another significant step in the studio’s strategic growth. As a small reminder, Pragmatic has recently inked arrangements with major online casino brands including Ladbrokes Coral, Codere, and 888.

Huge Hit for Players

Even though it’s a relatively new name in the industry, it’s already teamed up with some of the most renowned brands in the industry, such as Nolimit City, Microgaming, and many others.

Tony Kjaldstrom, Head of Casino at Wildz, commented on the cooperation with PP as follows:

“Pragmatic Play’s games are a fantastic asset alongside our existing content, and we’re thrilled to have them on board. They have a well-deserved reputation for supplying high-quality content and we know their games are going to be a huge hit with our players.”

Knowing that smooth and rapid transactions are of vital importance to players, the operator sealed the deal with Zimpler. The Swedish banking method is currently available in Finland and soon will spread across other markets.

MGA Greenlights Pragmatic

The developer was acknowledged with a Recognition Notice by the Malta Gaming Authority (MGA). This brings the content producer a unique opportunity to offer Live Casino and Bingo creations to MGA-approved operators.

The studio, which is already certified to supply games in over 20 countries, holds an MGA Critical Supply License which allows them to offer online casino products.

Source:

“Pragmatic Play Goes Live with Wildz”, pragmaticplay.com, October 1, 2019.