Pragmatic Play will use ICE Barcelona to outline how it intends to extend its recent growth across product verticals in 2026. The iGaming supplier plans to present a broad roadmap covering slots, live casino, arcade content, promotional tools, and sportsbook offerings, reflecting changes made to its business over the past year.
The appearance follows a milestone 2025 in which the company released more than 100 network slots, expanded its game show portfolio, and entered the arcade segment. ICE Barcelona will serve as the first opportunity to position those developments within its longer-term plans, supported by new content and further studio investment.
Exhibition Space Built For Scale
Pragmatic Play will spread its presence across stands 2P30, 2P50, and 2P70, creating a combined exhibition area exceeding 1,750 square metres. The stand incorporates 100 screens running on more than 150 million pixels, including two large-format displays. According to the company, this setup allows visitors to view its content across verticals without separating products into isolated sections.
Visual elements play a central role in the design. A candy-themed installation made up of more than one tonne of sweets anchors the space, while a dedicated Pragmatic Play Sports zone displays football memorabilia. Together, these features are intended to draw attention to both entertainment products and the growing sportsbook arm of the business.
Slot titles featured at the stand will include Jelly Express and Sugar Rush Super Scatter, which extend the provider’s sweet-themed range. The display will also cover Joker’s Jewels Hold & Spin and Zeus vs Hades – Gods of War 250, continuing franchises that have previously formed part of its core portfolio.
Live Casino And Regional Development
Live Casino remains a major focus. Over the past year, Pragmatic Play has introduced more than 150 live dealer tables, with 55 localised for specific markets. New studios in Serbia and Colombia, supported by Smart Studio technology, have delivered more than 800 bespoke tables for operators.
Further studio expansion is planned for 2026, including a new Live Casino studio in Brazil. The company will also debut Gates of Olympus Roulette at ICE Barcelona, alongside titles such as Color Game Bonanza, Crystal Roulette, and Flow Blackjack tables.
Arcade Titles, Promotions, And Events
The arcade range will include Plinko+ and Chicken+, a fast-paced title built around simple gameplay and cash-out mechanics. The latest season of Drops & Wins will also be promoted, offering up to €25,000,000 through Weekly Wheel Drops and Daily Tournaments.
Pragmatic Play Sports will highlight its sportsbook, with conference activity including a Q&A session with Clarence Seedorf on Monday 19th at 2 pm, hosted by Sky Sports presenter Polly James.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “2025 was a landmark year for Pragmatic Play, with our strength across multiple product verticals reflected in record player activity and the receipt of 39 industry awards.
“2026 is shaping up to be another exceptional year, and it all starts at ICE Barcelona. We’re looking forward to showcasing our newest games, including Chicken+, Jelly Express, Color Game Bonanza, and Gates of Olympus Roulette, and demonstrating how we plan to deliver bigger, bolder, and more exciting experiences for our partners and their players.”
Source:
“Pragmatic Play To Showcase Star-Studded 2026 Lineup At Ice Barcelona”, pragmaticplay.com, January 16, 2026.
