ProgressPlay confirmed its plans to participate in the ICE Barcelona 2026 exhibition, where it will present its full suite of iGaming solutions. The event runs from January 19 to 21, 2026, at the Fira Barcelona Gran Via, with the company positioned at Stand 2D12. The announcement offers a clear opportunity for the provider to outline the progress made since its founding in 2012 and to demonstrate how its platform supports partners in varied markets.
Over the past 13 years, the company has built a technology environment that supports operators working across multiple verticals. Its platform integrates Sweepstakes, Bingo, Casino and Sportsbook into a cohesive system designed to accommodate a range of regulatory and commercial requirements. These products can be deployed as white-label solutions, turnkey offerings or standalone implementations, giving operators different entry points depending on their operational aims.
Platform Demonstrations Planned for the Event
During the three-day showcase, visitors will have access to demonstrations that walk through the system’s capabilities and structure. ProgressPlay’s team will discuss market challenges and review examples of how the technology adapts to scale, regulation and performance expectations. These discussions will focus on showing the platform in use, highlighting how operators can rely on it for consistency and long-term support.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, said, “We are thrilled to engage with the global iGaming community in the vibrant setting of Barcelona. ICE provides the ideal stage to demonstrate how our proven platform serves as the foundation for our partners’ success.”
She continued, “We go beyond providing technology; we build lasting partnerships. At Stand 2D12, we will showcase how our customisable solutions are specifically tailored to help operators captivate players and efficiently expand their market share.”
Visitors will also be able to discuss specific use cases with company representatives, who will outline how the system responds to different market scenarios and supports operators working to strengthen their position within emerging or established jurisdictions.
Leadership Outlines Long-Term Vision
The company aims to use its presence at ICE 2026 to reinforce its direction and future strategy. CEO Itai Lowenstein said, “Our participation in ICE 2026 is a powerful statement of our commitment to the industry and our partners. Since our inception, our mission has remained unwavering: to deliver reliable, innovative, and fully compliant technology that provides a tangible competitive edge.”
He added, “The trust we’ve earned from operators globally is a direct result of this consistent dedication. We eagerly anticipate connecting with both current and future partners in Barcelona to help write their next chapter of success.”
ProgressPlay views the exhibition as an important moment to highlight its capabilities while maintaining close relationships with current and prospective partners. Through direct demonstrations and detailed discussions, the company intends to give attendees a clear view of how its platform has matured and how it continues to support operators in an evolving industry landscape.
