ProgressPlay Reinvents Player Protection Following UKGC Review

ProgressPlay has reached a major turning point in its regulatory journey, announcing the successful completion of a thorough review by the UK Gambling Commission (UKGC). Rather than treating the investigation as a setback, the company leveraged the process to spark a complete overhaul of its internal systems, particularly around player safety and anti-money laundering (AML) measures.

ProgressPlay Sets New Standards in Player Protection After UKGC Scrutiny

The regulatory assessment, initiated in 2023, prompted ProgressPlay to make sweeping changes that extended well beyond required corrections. The company chose to view the UKGC engagement as a platform to drive forward innovation in its operations.

From Compliance to Cultural Shift

According to CEO Itai Lowenstein, the experience was a chance to raise internal benchmarks rather than simply meet external demands. "Our philosophy has always been that regulatory challenges present opportunities to raise the bar," he said. "Rather than simply remediating past findings, we've invested £1.5 million in player protection technology and better AML handling. This transformation goes far beyond compliance, it's fundamentally changed how we understand and serve our customers."

This investment in advanced monitoring tools was accompanied by a structural transformation of the business. A specialized team now oversees Responsible Gambling and AML activity around the clock, while an independent Monitoring unit adds another layer of oversight. Every member of staff undergoes intensive training via the company’s ProgressLearn digital academy, embedding safer gambling protocols at every level of the organization.

Commitment to Accountability and Industry Leadership

In line with its proactive stance, ProgressPlay has committed to an independent audit of its upgraded controls. The company also upheld its £1 million regulatory settlement—a decision it views not as a penalty but as a demonstration of accountability and commitment to transparency.

The company believes that these steps are not just about restoring compliance but are integral to redefining what excellence in the gambling sector looks like.

Preparing to Share Innovations on the Global Stage

ProgressPlay’s revamped systems are now being presented as a model for innovation within the sector, positioning the company as a leader in the evolving responsible gambling space. As the industry continues to adapt to growing regulatory demands, the firm’s transformation provides a clear example of how engagement with regulators can act as a catalyst for significant and lasting change.

Lowenstein emphasized the company’s forward-looking vision: "True responsibility in our industry requires constant evolution," he noted. "We're proud to have turned this process into an opportunity to redefine excellence, and we look forward to sharing our innovations with partners at SBC Summit in Lisbon this September and ICE Barcelona 2026."

By blending technological advancement with a deep cultural commitment to safer gambling, ProgressPlay has not only met regulatory expectations—it has reimagined what industry responsibility can look like.

Source:

“ProgressPlay Emerges as Responsible Gambling Innovator Following Constructive UKGC Engagement”, Press Release, August 2025