ProgressPlay Unveils Turnkey Sweepstakes Platform Amid Regulatory Shakeups

ProgressPlay is making a bold entry into the sweepstakes casino sector with the rollout of a cutting-edge platform designed to equip gaming brands with an all-in-one operational solution. With regulatory pressures mounting across the U.S., the company aims to redefine what’s possible for operators seeking new ground in the expanding sweepstakes vertical.

This platform introduces a fully integrated, turnkey ecosystem, combining seamless backend support, localized hosting, and expert-led onboarding. Designed for rapid deployment, ProgressPlay’s system enables partners to launch their sweepstakes operations in just weeks—streamlining a process that often spans months or even years.

Dual-Currency System Powers Player Engagement

A central feature of the platform is its dual-currency engine, a core component that supports both gameplay and prize redemption. Players use Gold Coins for entertainment-focused play, while Sweeps Coins—unlinked from any purchase activity—can be exchanged for real-world prizes. This model continues to attract attention across the industry, even as regulatory scrutiny grows.

ProgressPlay’s dual-currency system operates within a robust security infrastructure. Built-in safeguards such as military-grade geolocation and instant age verification ensure compliance with regional regulations, facilitating safer entry into global markets.

CEO Itai Lowenstein described the broader vision behind the rollout: “This launch represents far more than technological innovation,” he said. “We’re rewriting the rulebook on operator success in sweepstakes gaming. From content frameworks to our player retention architecture, we’re not just providing tools, we’re building long-term winning partnerships in this high-growth sector.”

Sweeps Bans in the U.S. Push Operators Abroad

ProgressPlay's launch arrives as several U.S. states clamp down on sweepstakes gambling involving dual-currency systems. Since May, states including New Jersey, Montana, and Connecticut have implemented bans on such models. Most recently, California’s Senate passed Assembly Bill 831 in a unanimous 36-0 vote. If signed into law, the bill would prohibit dual-currency sweepstakes platforms across the state, affecting both operators and content suppliers.

In response, some companies have begun pulling out of key markets. Novig exited New Jersey after Gov. Phil Murphy approved a sweepstakes ban. Playtech also confirmed its exit from California’s sweepstakes sector, noting that the U.S. market represents just 1% of its overall revenue.

Compliance-Focused Tech and Premium Content

ProgressPlay's platform offers operators access to a library of games from major iGaming names such as BetSoft, Pragmatic Play, and Spinomenal, with new releases added weekly to maintain player interest. The content is backed by an intelligent wallet system that navigates complex regulatory and financial compliance—from multi-currency management to fraud detection and geo-fenced redemptions.

In addition to its 150+ casino and 100+ sportsbook operator partnerships, ProgressPlay also collaborates with over 80 media firms. Casino content partners include leading studios like Evolution, Scientific Games, and Wazdan.

Navigating Challenges While Expanding Offerings

ProgressPlay’s expansion into sweepstakes comes as the company faces scrutiny from regulators. In 2025, the UK Gambling Commission fined the firm $1.4 million for anti-money laundering and social responsibility violations.

Despite these regulatory setbacks, ProgressPlay continues to evolve its product lineup. The company plans to spotlight its new sweepstakes platform at the SBC Summit 2025 in Lisbon this September at Stand B410.

Source:

“ProgressPlay's Breakthrough Sweepstakes Platform Ready to Launch”, Press Release, September 2025.