ProgressPlay's AI Breakthroughs Unveiled at SiGMA Europe 2023!

November 16th, 2023
Back ProgressPlay's AI Breakthroughs Unveiled at SiGMA Europe 2023!

ProgressPlay, a leading player in the iGaming industry, has something exciting to share with you!

This innovative B2B brand announced that it is set to present the latest strides in AI technology at SiGMA Europe this November! Are you excited?

This marks a key moment in its global marketing strategy, following its engagement initiatives at ICE, Amsterdam, and Barcelona earlier this year.

At the heart of this showcase is ProgressPlay's proprietary software, a testament to their commitment to innovation. The platform has emerged as a catalyst for stakeholder engagement, fueling growth throughout the year.

Elevating Responsible Gambling with AI

ProgressPlay's innovative approach to Responsible Gambling has garnered attention, earning it a spot as a finalist in the EGRAwards. The company has revolutionized player interaction through an AI-driven proprietary flow. This system recognizes players in real-time and evaluates them based on various criteria, redefining the landscape of responsible gaming.

SiGMA Europe is a crucial juncture in ProgressPlay's global outreach program, demonstrating its focus on pushing boundaries and shaping the future of iGaming. As the industry evolves, it continues to lead the way with cutting-edge solutions, ensuring a seamless and responsible gaming experience for players worldwide. Stay tuned for the unveiling of its AI advancements and the next chapter in iGaming innovation.

Marina Nahhas, ProgressPlay Sales Manager, commented on this move saying: "ProgressPlay has harnessed the power of AI in the products it has brought to the market over the last year and that same AI capability feeds into our business operations. At every show we have attended this year, the focus has been on how our AI-driven solutions have improved player management and the player experience, which is what we will be talking about in Malta."

ProgressPlay CEO Itai Loewenstein said: "Our technologies help protect the reputation and integrity of the iGaming operator with real-time insights. We look forward to closing our year in Malta with more of the global iGaming community adopting our innovative approach to Responsible Gambling automation.”

Described as the "ultimate quest" by the CEO, real-time engagement with players stands out as a paramount achievement for compliance teams in their quest for precise insights into player management. The company’s groundbreaking data-centric software covers areas such as KYC, player activity, affordability levels, and creates a transparent audit trail. The exclusive interaction framework seamlessly encompasses necessary documentation, aligns with established procedures, adheres to the latest UKGC regulations, and intricately charts customer journeys. This cutting-edge software not only promises to enhance operator value but also positions itself as an innovative source of expanded operational capacity.


''Advances in AI Technology are on the way to Malta with ProgressPlay'',, November 14, 2023.

“recognised by a shortlisting in the EGR-awards, ProgressPlay significantly rethought its Responsible Gambling approach”

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