Push Gaming has officially entered the Bulgarian market, securing an exclusive distribution deal with Kaizen Gaming’s Betano brand. This partnership strengthens the game supplier’s footprint in regulated markets worldwide, furthering its strategic expansion.
Betano Gains Exclusive Access to Push Gaming Titles
For the next 12 weeks, Betano will hold exclusive rights to Push Gaming’s portfolio in Bulgaria, making it the first operator in the country to offer the studio’s popular games. This marks the debut of Push Gaming’s well-known titles in the region, bringing fresh content to Bulgarian players.
Popular games such as Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo, and Wild Swarm are now accessible to Betano users. Additionally, newer releases are set to roll out shortly, further enriching the platform’s offerings.
Strengthening a Strategic Partnership
This expansion builds upon Push Gaming’s existing collaboration with Kaizen Gaming. The two companies have already established a successful track record in other regulated markets, including Greece, Denmark, and Brazil, where Push Gaming’s content has been well received.
The deal is part of Push Gaming’s broader strategy to secure strong partnerships with leading operators. In 2024, the company has achieved over 15 direct integration agreements, with more announcements expected in the remainder of Q4.
Executive Insights on the Expansion
Fiona Hickey, Chief Business Development Officer at Push Gaming, expressed enthusiasm about the company’s entry into Bulgaria, stating: “Bulgaria is a territory we’ve been working on for some time so it’s particularly pleasing to launch there with such an established and respected name as Betano.
“We know the strength of our product and allied with Kaizen Gaming’s prominent positioning across regulated markets we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, echoed this sentiment, adding: “Push Gaming is responsible for some of the finest games on the market and as such, we have been eagerly anticipating to bring them to our Betano platform in Bulgaria too. In other markets, where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional and we expect the same in this case too.”
Source:
‘’Bulgaria first for Push Gaming with Kaizen Gaming’s Betano’’, pushgaming.com, February 24, 2025.
