UK-based, British gambling company, Rank Group has officially teamed up with leading digital gaming provider, NYX Gaming, which is headquartered in Las Vegas. The recent collaboration enables Rank Group to integrate NYX content onto its platform via the brand’s Open Gaming System (OGS).
As a result, online users will have the opportunity to launch NYX titles, both proprietary and third party, by way of Rank’s online casinos, including GrosvenorCasinos.com and MeccaBingo.com. More specifically, players will have access to both recent and generally popular titles such as, Merlin’s Millions Superbet, Witch Pickings, Doubleplay Superbet, and Foxin’ Wins.
Commercial director for NYX Gaming, David Johnson, is ecstatic about the recent partnership, which sees NYX products going live on Rank’s platform.
According to the director of digital operations at Grosvenor Casinos, Adam Joseph, “This deal marks the coming together of the UK’s largest multi-channel casino operator and a leader in digital gaming solutions, to provide the widest breadth of content in the market. We look forward to growing our partnership with NYX and utilising the multiple content opportunities OGS offers.”
Joseph added, “We look forward to working together to bring additional quality digital content to Rank’s players, from proprietary game studios as well as the stellar third party partners that NYX advocates; all available by a single, swift implementation of OGS.”
The recent partnership will potentially lead to more teaming up for the two companies in the future, and will certainly broaden up the offerings available to Rank customers.
“Rank Group goes live with NYX gaming content”, gamingintelligence.com, November 22, 2016.