Relax Gaming Adds Imagine Live To Platform

Relax Gaming has expanded its live casino catalogue through a partnership with Imagine Live, giving the live dealer specialist access to the aggregator’s Powered By Relax (P2P) programme.

The arrangement places Imagine Live within Relax Gaming’s distribution network, allowing its content to reach tier-one operators across regulated jurisdictions. The partnership adds another live casino provider to Relax Gaming’s platform while giving Imagine Live a broader route to international markets.

Imagine Live currently operates more than 200 live tables and supplies multilingual content across 16 regulated markets. Its existing reach includes the UK, Malta, Sweden, Romania, Belgium, Greece and Brazil. Alongside traditional live dealer titles, the provider offers game show content designed around live studio experiences.

The supplier has also built AI-based technology into its platform. These systems address security and risk management while monitoring dealer behaviour in real time, adding another layer of operational support for operators using its live casino products.

Imagine Live Joins Powered By Relax

The Powered By Relax programme gives participating suppliers access to Relax Gaming’s established operator network. For Imagine Live, the agreement creates a new distribution channel for its existing portfolio and supports its plans to increase its international presence.

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme.

“At Relax Gaming, we are always looking to partner with studios that bring something genuinely different to operators, and Imagine Live’s approach to innovation and player engagement does exactly that.

“We are excited to welcome Imagine Live to our aggregation platform and support the continued growth of its live casino business by connecting it with operators across key regulated markets worldwide.”

The deal gives Relax Gaming’s operator partners access to additional live casino and game show products. It also extends the range of content available through its aggregation platform as the company continues to work with developers serving regulated markets.

Partnership Targets International Expansion

Nadiya Attard, CCO at Imagine Live, said the agreement forms part of the provider’s international growth plans. She pointed to the company’s expanding live table portfolio and game show offering as key elements of its development.

“This partnership marks an important next step in Imagine Live’s international growth strategy, as we continue to strengthen our position within the global live casino market. With our rapidly growing portfolio of live tables and premium game show experiences, joining forces with a tier-one aggregator like Relax Gaming was a natural next step for our business.

“Relax Gaming's proven track record, extensive operator network and commitment to quality make it the ideal partner for our next phase of growth. By joining the Powered By Relax programme, we are further enhancing our ability to scale internationally across key regulated markets, and bring our distinctive live casino experiences to a much wider global audience.”

Source:

“Relax Gaming elevates live casino offering through new partnership with Imagine Live”, relax-gaming.com