Relax Gaming Broadens Italian Reach Through Sportbet.it Partnership

Relax Gaming has announced a new content distribution agreement with Sportbet.it, a leading online gaming platform in Italy, in a move that further solidifies its position in one of Europe’s most mature regulated markets. This latest partnership enables the integration of Relax’s celebrated in-house games along with third-party titles from its Silver Bullet and Powered By Relax partners into Sportbet’s extensive casino offering.

With this collaboration, Sportbet.it users will now have access to standout titles such as Money Train 4, Temple Tumble 2, and Beast Mode—games that have gained traction across numerous international markets for their innovation and player engagement.

Relax's Aggregated Content Strategy Gains Momentum

This deal marks another step in Relax Gaming’s ongoing effort to tailor its portfolio for regional markets, building upon its history of forming strategic alliances in regulated jurisdictions. Currently, Sportbet’s casino hosts more than 3,000 slot games from over 35 developers, and the addition of Relax’s award-winning content adds further value to its growing suite.

Relax’s aggregation model, which includes games from partner studios, has played a central role in its European expansion.
Commenting on the partnership, Graziano Pozzi, Senior Account Manager at Relax Gaming, said: "Partnering with Sportbet represents a valuable step in strengthening our presence in the Italian market. Their platform is highly established and well-curated, and we see clear alignment in how both companies approach growth and customer engagement. We’re confident this collaboration will bring strong results for both sides."

Italian Market Remains Key to Relax Gaming’s Growth Strategy

The announcement comes shortly after Relax Gaming revealed on June 4 that it had licensed Stakelogic’s ClusterBreaker mechanic, a feature designed to improve gameplay through dynamic symbol splitting—especially tailored for mobile slot interfaces and compact screen layouts. The addition of this mechanic underscores Relax’s focus on integrating new technologies and enhancing its appeal in local markets.

Diego Gavarini, Casino Product Manager at Sportbet, welcomed the partnership, noting its importance in expanding the platform’s appeal to players: "Relax Gaming brings a high standard of content and a strong network of studio partners, which enhances the depth and quality of our offering. This agreement allows us to continue delivering a diverse and competitive experience to our players while working with a partner that understands the dynamics of regulated markets like Italy."

Continued Regional Growth Across Europe

Relax Gaming’s alignment with Sportbet.it follows a broader strategy of targeted regional growth in 2025. The company recently opened a new office in Belgrade, aimed at strengthening its foothold in Central and Eastern Europe. Alongside this expansion, the supplier continues to advance its licensing and B2B content integrations to support its position across multiple jurisdictions.

With this latest integration, Relax Gaming is not only reinforcing its Italian presence but also demonstrating its adaptability in delivering top-tier gaming content through both direct and partner-led initiatives.

Source:

“Relax Gaming partners with Sportbet to strengthen presence in Italy”, relax-gaming.com, Jun 5, 2025