Relax Gaming Continues Collaboration with ReelPlay, Independent Australian Studio

The innovative content producer and aggregation platform, Relax Gaming (RG), confirmed that the alignment with ReelPlay will be extended. Following the continuation of the cooperation, a premium collection of RP’s third-party studio partner content will be added to RG’s well-equipped library.

At the time being, Relax hosts quite a massive portfolio of over 1000 titles from leading studios and suppliers, along with award-winning proprietary releases. Thanks to the seamless integration, the company provides associates with rapid and easy access to its third-party catalogue.

Providing Better Exposure across Markets

As far as stated in the extended Powered By partnership agreement, all parties will gain access to RG’s fast-growing distribution platform, which enables swift and efficient onboarding of a wide spectrum of partnered products.

Two brands initially tied the knot in August…

…at the same time when ReelPlay successfully launched its proprietary portfolio. Some of the most interesting titles from the Australian independent studio include Hypernova Megaways™ and El Dorado Infinity Reels™

David Johnson, CCO at ReelPlay said:

“We’ve been impressed with Relax Gaming’s technical ability to support a range of studios and quickly bring their games to market. Widening the scope of our agreement will provide a level of expertise and exposure to our partners that is unique in the market. The Relax Gaming team are a pleasure to work with and we look forward to leveraging the mutual benefits of this agreement extension.”

Mutually Beneficial Alignment

Ever since Silver Bullet was introduced, it has been attracting numerous partners as it allows them to focus on producing top-quality content, without worrying about other aspects. Some of the many benefits which come upon entering partnership include extensive distribution, no hidden costs, access to an extensive range of market tools and much more.

Simon Hammon, Relax Gaming CPO, commented on the deal extension:

“ReelPlay’s proprietary in-house casino games have been a hit with players and it’ll be a great advantage for Relax to add titles from ReelPlay’s quality studio partners as part of the extended deal.”

Hammon also added:

“The growth of our existing partnerships demonstrates the appetite in the market for mutually beneficial distribution agreements that further the reach of other providers and boost our portfolio with coveted content.”

Among the most recent brands…

… to announce the cooperation with RG was SkillOnNet, whose massive platform already offers more than 3,000 casino, slot, table, and live dealer games. The deal brings SON access to the full spectrum of releases from studios that are part of the Silver Bullet platform.

The rapidly growing list of associates includes STHLM Gaming, Kalamba Games, Dice Labs, Electric Elephant, Sapphire Gaming, Max Win, 4ThePlayer, Northern Lights Games and many more.

Source:

“Relax Gaming extends ReelPlay partnership”, relax-gaming.com, January 13, 2020.