Excellent supplier and casino aggregator, Relax Gaming, has signed an agreement with ReelPlay to include its Infinity Reels solutions and mechanic across a selection of its award-winning content. The deal will also see the system available to all third-party partners of the aggregator.
Superior and Must-Include Option
Infinity Reels™ is a one of a kind concept for online slots where each spin gives the chance to add an extra reel and respin with a progressive multiplier. The same process of adding reels repeats itself, providing players with enormous winning potential.
Taking into consideration the immediate success of the feature, Relax Gaming has acquired the trademark rights as well as the license representing its partners. It was followed by allowing in-house providers, Silver Bullet studios and Powered By partners to incorporate the innovative system into their future games.
This cooperation comes after several successful deals in the past. Both operators teamed up for the first time in 2019, following the Relax intentions to include ReelPlay titles to its platform. The forward-looking cooperation has just been extended, allowing the aggregator to include additional games from ReelPlay’s partners such as Boomerang Games and Gameslab.
Speaking on the extension of their collaboration, CPO of Relax Gaming, Simon Hammon noted:
“ReelPlay’s widely successful release of El Dorado Infinity Reels™ marked the introduction of a truly unique and original mechanic that we believe will be a big disruptor in the industry.
“The IP deal reflects our commitment to enhancing value and passion for innovation. We look forward to delivering even more Infinity Reels™ games through our in-house and partner studios that will push the boundaries even further.”
CCO at ReelPlay, David Johnson said:
“Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels™.
“ReelPlay expect this latest deal to unlock a world of new potential for all involved. Relax offer the perfect base to provide for competitive collaboration and we are excited to see how Relax and their partner studios incorporate the Infinity Reels™ IP into a wide variety of slot games.”
„Relax Gaming lands branding deal for ReelPlay’s Infinity Reels™”, relax-gaming.com, April 29, 2020.