Relax Gaming Seals the Integration Deal with Games Inc to Boost Clients Base

Relax Gaming hasn’t got a moment to relax, with so many successful collaborations from the very first days of 2020. The last one to join the ever-growing list of associates is Games Inc, the developer, and aggregator of quality online casino games.

For RG, this strategic partnership represents the continuation of recent significant commercial success. As a small reminder, the company inked the agreements with a spectrum of leading operators, aggregators, and suppliers across the industry and marked the anniversary of its Silver Bullet program.

Ambitious Growth Plan

Thanks to the mutually beneficial partnership, Games Inc and its third-party developers will gain access to the company’s Reach platform, allowing them to enter extensive number of regulated markets, and become visible to more operators and consumers.

Jason O’Shea, Commercial Director at Games Inc, shared his thoughts on the collaboration:

“This partnership with Relax Gaming is a real game-changer for Games Inc, allowing us to rapidly deliver our games to more operators and players than ever before. Through them, the speed at which we can integrate games and get them to market is unrivaled and supports our ambitious growth plans for the coming 12 months and beyond.”

Games Inc was established in 2012 by a team of industry veterans with more than 30 years’ experience and has since built a reputation for designing and developing highly entertaining online casino games.

Fruitful Alignment

Online gambling brands RG platform will also have plenty of benefits from the cooperation, as their gaming catalogs will be enhanced with Games Inc’s proprietary titles. Moreover, they will also be able to offer third-party content from the likes of Plank Gaming and Jade Rabbit with more studios to come.

Simon Hammon, Relax Gaming CPO, said:

“We’re excited to collaborate with a rapidly-growing aggregator like Games Inc and are eager to add its unique portfolio of games to our roster. The company has established a strong reputation in the industry, and we will undoubtedly benefit from its long-standing experience.”

Highlights from the Previous Year

The year behind us was filled with multiple successes. In May, Relax announced its first-ever branded content deal. As a result of cooperation with Bruce and Michael Buffer, the colorful portfolio was enhanced with a double serving of dynamic games- It’s Time and Let’s Get Ready to Rumble.

Established in 2018…

…Silver Bullet, a new generation platform was introduced with the idea to simplify the integration and attract more business partners. Facilitating the launch of 18 handpicked slot titles and agreeing contracts with 9 brands, the first anniversary was celebrated in October 2019.

November brought new appointments in the company, with Tommi Maijala assuming duties as Chief Executive, with his predecessor Daniel Eskola stepping into a new role as Chief Commercial Officer.

Source:

“Games Inc joins forces with Relax Gaming”, relax-gaming.com, January 27, 2020.