Relax Gaming Teams up with Genesis to Launch Content Through Radi8

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July 7th, 2020
Back Relax Gaming Teams up with Genesis to Launch Content Through Radi8

After a recent expansion of content distribution with Swintt and promotion of early access to its latest fraction of unique software, an established B2B iGaming provider, Relax Gaming, announces the next step in extending its retailer network by teaming up with Genesis Gaming.

As a result of this Powered By partnership deal, the innovative slot games provider will grant full entry to premium titles such as Tiki Towers, Crystal Crater, Dragon Blast and Jungle Jam, as well as other top-ranking products available through Radi8, a mobile optimized ecosystem that brings a never-before-seen gamification experience to players.

Fresh and Engaging

The supplier’s fast growing network of content distributors has significantly increased its market reach in the past period, granting faster and more effective delivery of gaming products to players in regulated jurisdictions. Further diversification through the Powered By program with Genesis Gaming will help Relax attain a leading position in the industry. Simon Hammon, chief product officer comments:

“Genesis’s portfolio offers fresh and engaging titles that will make a great addition to our offering and we expect its content will be a big hit with our partners’ players. We’re looking forward to working with the studio and widening the distribution of its mobile-centric casino games to an extensive network of operators in multiple markets.”

The retailer now provides a collection of over 1,000 titles from a vast roster of providers through a single integration, and its content is also aggregated via selected Silver Bullet studios. Relax Gaming has recently unveiled its latest in-house developed slot Marching Legions and confirmed joint forces with WeAreCasino, GVC, MrQ as well as other leading brands from the iGaming vertical.

According to Genesis’ commercial director, Marc Burroughes, the aggrement represents unique opportunity for both parties, offering a “seamless route to market”. Here’s the official statement:

“Joining Relax Gaming’s Powered By programme offers a seamless route-to-market that will enable us to quickly reach an unrivalled number of new audiences thereby raising awareness of our brand among some of the industry’s biggest online casinos. Designed with optimisation for mobile in mind, our Radi8 games contain an innovative in-game loyalty bonus system which is proven to extend gameplay and increase player lifetime value. We expect our portfolio will perform very well on the operators using Relax’s platform.”

Urging to Integrate

Among the current Powered By partners are also ReelPlay who recently included the company’s signature mechanic Infinity Reels, Probability Jones, Push Gaming, Playson, Spearhead Studios, Quickspin, Nolimit City, BTG, Skywind Group and many others.

This program offers far-reaching benefits to operators, including tailored services, commercial independence, sheltering opportunities, technical excellence and extensive distribution, easily propelling egaming businesses to a larger captive audience.

As stated by Helen Walton, CCO at G.Games, one of the partner suppliers, customers have shown an incredible interest at merging opportunities with Relax Gaming, since it’s clear that the company knows how to keep its players well entertained and happy.

On June 26th, the provider marked another great expansion arrangement with SYNOT, adding its portfolio of over 50 HTML5 games onto the platform.

This integration covers top performers like Wild Blooms, Rock n Roll Roosters and Sync Spin, an April 2020 release with medium-high volatility, 243 ways to win and maximum win exposure of 2160x total bet.

Source:

“Relax Gaming adds Genesis Gaming to Powered By partner network”, relax-gaming.com, July 6th, 2020.

“provider will grant full entry to premium titles”

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