Revolutionizing Casino Experience, Groove Presents New Data-Driven Technology by Shay Kababia!

Groove announces the launch of a brand new product! Since the beginning of the year, the company has made several major moves that have contributed to the improvement of its position on the online gambling scene.

This time, Groove delivers another revolutionary product that you will surely adore!

Product Expansion

Groove announces the expansion of its portfolio with next-generation products, a move that follows a year of hard work led by the brand's new Product Manager Shay Kababia!

This latest data-driven technology also comes shortly after the company's rebrand, which introduced a futuristic approach to the company. At the same time, accompanying this transformation is a website and domain switch to groovetech.com, recalling the revitalized brand's commitment to groundbreaking innovation.

This iGaming veteran and its well-established team of experts have worked tirelessly to bring to life a bold expansion of the Groove offering. This includes the creation of a user-friendly, data-driven recommender system with an intuitive UI/UX setup. This system empowers operators with four separate display tiers driven by player behavior analytics: "Recommended," "New Games," "Coming Soon," and "May Interest You As Well."

Utilizing the four levels, this innovative technology enhances casino ROI by strategically aligning content with the casino brand's traffic.

What Does This Mean for Operators?

Thanks to the latest move, operators can now streamline the betting process and crystallize data on the outcomes of different initiatives on a single screen through the new feature, thereby achieving more efficient management.

This tool also offers comprehensive admin control, and user-friendly navigation, and presents numerous opportunities to explore fresh content from over 100 content partners, including the recently launched GrooveStudio.

Benefiting from an extensive selection of thoughtfully curated game partners, GroovePlay consistently broadens its game collection by adding more than 100 titles each month. This diverse array of games covers a spectrum including bingo, sports betting, casino games, and content tailored for lottery providers.

Commenting on the new products, Groove's Product Manager, Shay Kababia, said: "We have created this new tool so that operators with multiple brands will have a unique lobby for each brand based on key metrics. Our development team has pulled out all the stops to put Groove in a leading position with this introduction. It is already having an impact in our operator cluster."

Yahale Meltzer, COO and co-founder at Groove, added: "Shay and his team have been instrumental in allowing us to realize our mission of improving service to our operator cluster. With the introduction of our new data-driven 'Recommender' tool, we are once again breaking the mold and upgrading how operators and their casino brands interact with the market."

Source:

''Groove’s new product manager starts with a bang'', europeangaming.eu, August 14, 2023.