RLX Gaming Launches US Platform With ReelPlay

RLX Gaming has entered the United States aggregation market after launching its platform with ReelPlay as its first content partner. The rollout marks the company's initial step into the country and establishes the foundation for further expansion across regulated jurisdictions.

The launch begins in New Jersey and Pennsylvania, where players will gain access to selected ReelPlay titles through RLX Gaming’s aggregation service. The company plans to extend the offering into additional states over the coming months as part of its broader North American strategy.

Among the first games to be introduced is Lucky Lady Leprechaun, which will lead a wider portfolio of ReelPlay content distributed through the platform. RLX Gaming said the partnership gives operators access to titles that have already demonstrated strong player engagement in regulated markets.

First US Rollout Targets Two States

The debut of the aggregation platform represents a significant milestone for RLX Gaming’s ambitions in the United States. By entering New Jersey and Pennsylvania first, the company gains a foothold in two established regulated gaming markets while preparing for a wider rollout elsewhere.

ReelPlay will play a central role in the initial content offering. The studio has built a following among North American players through a catalogue of slot games featuring distinctive mechanics and gameplay features.

Its portfolio includes the well-known 10K WAYS series, along with the Infinity Reels mechanic, a feature that allows reels to expand while increasing multiplier values. Through the new agreement, RLX Gaming and ReelPlay intend to bring a selection of those established titles to US audiences while developing plans for launches in additional states.

Partnership Supports Broader Growth Plans

The agreement forms part of RLX Gaming’s wider international expansion efforts. The company aims to strengthen its position as an aggregation partner within the regulated US gaming sector by increasing the availability of third-party content through its platform.

Martin Stålros, Chief Executive Officer at Relax Gaming, said: “This collaboration with ReelPlay marks the beginning of an exciting new chapter for RLX Gaming in the United States. ReelPlay is a fantastic partner with a proven track record of delivering high-quality content that truly resonates with US players.”

The partnership also extends an existing relationship between the two companies into a new region, creating opportunities for further content distribution as RLX Gaming expands its reach.

ReelPlay Looks to Build on Existing Audience

ReelPlay said its games already enjoy strong recognition among players in North America, making the United States a natural next step for the companies’ collaboration.

David Johnson, Chief Executive Officer at ReelPlay, said: “ReelPlay are thrilled to be the first of Relax’s partner studios to expand our long-term partnership into the regulated North American market.

“ReelPlay’s content enjoys a significant fanbase in the territory already; we look forward to working closely with Relax and our mutual operator partners to introduce more exciting content in the future.”

With its aggregation platform now live and the first games entering the market, RLX Gaming has begun executing its US growth strategy, starting with two states and plans for broader expansion in the months ahead.

Source:

“RLX Gaming debuts US aggregation platform through ReelPlay partnership”, relax-gaming.com, Jun 10, 2026