Online casino operator RocketPlay has partnered with live dealer provider LuckyStreak to introduce cutting-edge greenscreen technology into its blackjack offerings. Through the use of LuckyStreak’s SmartStudio platform, RocketPlay can now deliver a tailored and visually rich gaming experience that brings a new level of engagement to its live casino tables.
The agreement allows RocketPlay to create a branded environment within its blackjack games using LuckyStreak’s advanced chroma key setup. The immersive setup enables full customization of the gaming backdrop — including the walls, floor, and overall set design — all enhanced with RocketPlay’s logos and signature colors.
SmartStudio Unlocks Full Branding and Flexibility
LuckyStreak’s SmartStudio delivers high-definition video streaming with minimal latency, offering players a seamless and vivid live casino session. At the backend, RocketPlay gains access to a semi-dedicated table and a suite of virtual set tools, enabling rapid updates to branding elements and visual layouts. This capability supports the quick deployment of promotional environments or short-term branded campaigns, without compromising on production quality.
“The technology isn’t new; the key is in how we have implemented it,” explained LuckyStreak Chief Operating Officer Ido Kamiel. “We’re able to create virtual environments that are almost indistinguishable from traditional sets, in days not weeks, with flexibility, huge creative scope and very cost-effectively, reducing the headaches for our customers and providing them with agility to respond or deploy short-term environments to wow their customers.”
The chroma key technology enables RocketPlay to craft visually impactful blackjack games while maintaining the smooth performance and responsiveness players expect from a premium live casino experience.
Enhancing Player Connection Through Visual Immersion
For RocketPlay, the collaboration is part of a broader strategy to reinforce player loyalty and enhance its live gaming segment. By leveraging SmartStudio, RocketPlay aims to deepen the emotional connection between players and its brand by making each gaming session feel uniquely curated.
Alex Martin, PR manager at RocketPlay, highlighted the reasons behind the decision: “We chose LuckyStreak’s greenscreen technology for its innovation and reliability. It makes the gaming experience more engaging and integrates smoothly with our platform. Since its launch, we’ve noticed a positive response from players and our support team has received great feedback.”
The initiative represents an evolution in live casino broadcasting, where personalisation and brand presence are increasingly critical to standing out in a crowded iGaming space.
A Strategic Move in Live Gaming Innovation
RocketPlay’s investment in this high-spec setup underlines a commitment to continuously improving its live dealer offerings, a segment that remains vital for customer retention and engagement. With LuckyStreak’s technology in place, RocketPlay not only gains enhanced visual presentation but also a scalable toolset for future campaigns and game expansions.
As the partnership gains traction, both companies see this integration as a testament to how innovative production techniques can elevate the standard of live gaming entertainment.
Source:
“RocketPlay selects LuckyStreak to reinvent live blackjack offering with new greenscreen technology”, igamingbusiness.com Jun 11, 2025
