RubyPlay, an innovative B2B igaming development studio, has taken a significant step in expanding its reach in the Italian gaming market through a strategic partnership with Eurobet, a leading operator in the region. This collaboration allows RubyPlay to showcase its acclaimed slot games, such as Immortal Ways Buffalo and Diamond Explosion 7s, on Eurobet’s popular online platform.
This partnership represents a major milestone for RubyPlay as it continues its strategic push into the Italian market. Italy’s regulated gaming industry is a critical growth area for the provider, and working with Eurobet, one of the country’s most established operators, underlines RubyPlay's ambition to become a prominent player in the region.
Eurobet: A Pillar in Italian Gaming
Founded in 1995, Eurobet has become synonymous with gaming excellence in Italy. Its extensive operations include over 900 retail outlets run through a franchise model and a robust online platform accessible via its website and mobile applications. The company’s influence extends to high-profile sponsorships in Italian football, including partnerships with top Serie A clubs like Juventus.
Eurobet's reputation for combining land-based and digital gaming solutions makes it an ideal partner for RubyPlay. This collaboration aligns seamlessly with Eurobet’s commitment to offering players top-tier gaming experiences.
The deal with Eurobet is part of RubyPlay’s broader strategy to establish a dominant presence in Italy’s regulated gaming market. The company has additional partnerships in the pipeline, further solidifying its commitment to this dynamic region. By delivering a curated portfolio of innovative slot games, RubyPlay seeks to cater to the diverse preferences of Italian players.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed his enthusiasm for the partnership: “We are thrilled to announce our partnership with Eurobet, a leading operator in the Italian market, as we expand our presence in this dynamic gaming region. This collaboration reflects our commitment to delivering innovative, high-quality slot games through a strategic and phased approach. By introducing a carefully curated selection of titles, we aim to provide players with a continuous stream of fresh and engaging content, perfectly aligned with Eurobet’s mission to deliver exceptional gaming experiences.”
Alfredo Melloni, Gaming Director at Eurobet, also shared his thoughts on the partnership: “Partnering with RubyPlay is a significant move for us as we aim to enrich our online gaming portfolio with top-tier content. RubyPlay’s innovative and immersive games are a perfect match for our player-focused approach, and we are confident this agreement will further enhance the exceptional entertainment we offer our customers.”
This collaboration between RubyPlay and Eurobet marks the beginning of an exciting chapter for both companies. As RubyPlay introduces its award-winning games to Eurobet’s extensive player base, the partnership sets the stage for continued growth and innovation in Italy’s thriving gaming market.
Source:
''Ciao, Italia! Do you know how to say ‘partnership’ in Italian?'', linkedin.com, January 10, 2025.
