RubyPlay Expands South Africa Reach with Deal

RubyPlay has extended its reach in South Africa through a new agreement with Hollywoodbets, enabling players across the country to access a selection of its well-known games. The rollout includes titles such as Elephant Stampede SE, Diamond Explosion 7s, and Mayan Cache, now integrated into the operator’s platform.

The agreement marks a further step in RubyPlay’s efforts to grow its footprint in the region, where it has been active since 2023. Over that period, the company has focused on offering content adapted to local preferences, helping it gain traction among a wide range of players.

Hollywoodbets, which began operations in 1986 as a racing publication business, later moved into bookmaking with its first branch opening in 2000. It has since developed into a major operator in one of Africa’s largest betting markets, providing access to slots, live casino offerings, and sports wagering from multiple global suppliers.

Focus on Localised Gaming Experiences

The collaboration brings together RubyPlay’s game development approach and Hollywoodbets’ established presence in South Africa. By combining tailored game design with a broad customer base, both companies aim to deliver an engaging experience for users.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Hollywoodbets is a partner that truly understands the South African market, so this collaboration feels like a natural fit. Since launching in the region, we’ve seen strong demand for games that reflect local tastes and playing habits, and this partnership allows us to extend that even further.”

He added: “The leading operator shares our commitment to delivering high-quality, responsible gaming experiences, and we look forward to experiencing what this partnership has in store.”

RubyPlay’s approach has centered on producing content that aligns with regional expectations, which has supported its expansion strategy in South Africa. The company’s portfolio includes a range of slot titles designed with varied gameplay features intended to appeal to different player segments.

Shared Growth Plans in Expanding Market

Hollywoodbets has also highlighted the benefits of adding RubyPlay’s content to its platform, pointing to the provider’s growing reputation in the country. The operator continues to broaden its offering as competition intensifies within the market.

Wayde Dorkin, Head of Product at Hollywoodbets, said: “RubyPlay has become a standout content provider in South Africa, delivering games that resonate strongly with our local players. Their focus on innovative features and tailored gameplay aligns well with our goal of offering world-class entertainment.”

He continued: “We’re delighted to welcome RubyPlay’s top titles to our platform and look forward to building on this partnership to bring even more value to our players.”

The partnership reflects ongoing investment in South Africa’s betting and gaming sector, where operators and content providers are seeking to strengthen their positions through collaborations and expanded offerings. With both companies emphasizing locally relevant content and responsible gaming, the agreement is expected to support continued growth in the market.

Source:

“RubyPlay boosts its footprint in South Africa with Hollywoodbets partnership”, linkedin.com “RubyPlay post”. Mar 16, 2026