SBTech Strengthens Footprint in the US by Launching Sportsbooks in Pennsylvania

Globally acknowledged content creator of omnichannel sports betting and gaming solutions, SBTech opened an on-property sportsbook in Pennsylvania. This move came as a result of a collaboration with important strategic partners…

… Churchill Downs’ BetAmerica brand and Presque Isle Downs & Casino. Following the rapid expansion in the US, the “grand opening” in Pennsylvania represents the fourth state to welcome SBTech’s on-property proprietary sports betting technology.

Becoming a Key Player

Being an official sportsbook supplier, the operator will provide 50 sports betting kiosks country-wide. Over time, the supplier should also provide its collection of online platform solutions, which has already proven as successful. Commenting on this important achievement in SBTech’s business plans, Melissa Riahei, President of SBTech US announced as follows:

“We’ve continued to rapidly expand across the US in the last year as the sports betting provider of choice for several major operators around the country. We are excited to launch in Pennsylvania with our valued partner Churchill Downs, and look forward to becoming a key player in the emerging Pennsylvania sports betting market.”

Driving Success

The studio was also recently selected as the sports betting supplier for the Oregon State Lottery. Their proprietary technology and cutting-edge betting solutions provide a seamless omnichannel experience for a multitude of consumers of various skill levels. Ian Williams, President of online gaming at Churchill Downs expressed his positive attitude towards the partnership as follows:

“We are thrilled to be expanding our footprint across the US with SBTech. SBTech’s superior technology and innovative products, coupled with our BetAmerica brand, continue to drive success for us in all markets we enter into.”

Striking Strategic Deals

Since PASPA was overturned, the content producer has established key US agreements with market-leading operators such as Churchill, Golden Nugget, Resorts Casino Hotel, Pala, and Oaklawn Resort. The list of the successful alignments doesn’t end here…

…as the team also collaborates with Tom Horn, Blueprint Gaming, Bethard and many more. The latest one the industry has witnessed is the integration with Incentive Games. This ground-breaking partnership with the gamification specialist will additionally speed up its mission to reach an even wider range of consumers. As a matter of fact…

…they are not the only brand which has recognized the increasing popularity and huge possibilities that this innovative approach brings. BOOST, an innovative collection of in-game promotional tools hosted by Yggdrasil offers a completely revolutionary perspective. Taking table games to a completely new level, they enhanced various segments such as mobile-optimization, functionality, rotation speed and many more.

Source:

“SBTech continues US expansion with Pennsylvania launch”, sbtech.com, July 30, 2019.