SkillOnNet Launches PlayUZU and BacanaPlay in Brazil’s Regulated Gaming Market

SkillOnNet has taken a significant step into Brazil’s newly regulated online gaming market with the launch of its localized platforms, PlayUZU.bet.br and BacanaPlay.bet.br. The Malta-based gaming giant is among the first operators to secure provisional licensing in the country, highlighting its commitment to expansion within Latin America.

Brazil’s regulatory framework for online gaming, signed into law by President Luiz Inácio Lula da Silva in December 2023, became effective on January 1, 2025. This framework introduces strict licensing and taxation requirements, shaping a promising market projected to generate $2.9 billion in gross annual revenue in 2025, with potential growth to $6.3 billion by 2028, according to Vixio regulatory analysts.

Localized Brands with Distinct Features

SkillOnNet’s launch in Brazil includes two diverse platforms tailored for local players. PlayUZU.bet.br, the Portuguese version of the popular Spanish brand PlayUZU, emphasizes fairness with no wagering requirements and cashback on every bet, win or lose. This model has already resonated strongly with players across Latin America.

Meanwhile, BacanaPlay.bet.br, originating from Portugal in 2020, is designed as a casual gaming platform. Its name, derived from the Portuguese word “bacana,” meaning “cool,” reflects the brand’s approachable and fun persona.

SkillOnNet’s extensive gaming portfolio, featuring premium slots, live casino tables, and exclusive titles from top software providers, further enhances its appeal. With a presence in over 40 regulated markets worldwide, the company continues to set a high standard in gaming entertainment.

Commitment to Brazil’s Market Potential

Pedro Garcia, SkillOnNet’s Country Manager for Brazil, expressed the company’s enthusiasm for entering the market:

“We believe Brazil will quickly become one of the biggest online gaming markets in the world. Our goal is to be a tier-one casino operator in this hugely significant new market by investing aggressively in marketing and brand development and establishing a strong local team. Our licensing in Brazil is a reflection of our commitment to regulatory compliance and to fair and responsible gaming, and we’re excited to showcase our specially localized high-quality content to a massive new audience.”

Strategic Growth in Latin America

SkillOnNet’s foray into Brazil builds on its success in other Latin American markets, including Mexico, Peru, and Buenos Aires City, Argentina. This expansion aligns with the company’s strategy to penetrate regulated markets across the region.

In December 2024, the company also enhanced its content offerings through a partnership with R Franco Digital. The collaboration introduced localized slot titles like Santa Fe Respin and Book of Beer into SkillOnNet’s portfolio, solidifying its foothold in Spanish-speaking regions.

Brazil’s regulatory reforms present an unprecedented opportunity for operators like SkillOnNet to engage with a growing audience of online gamers. By offering localized platforms and a commitment to transparency, the company positions itself as a key player in Brazil’s evolving gaming landscape.

Source:

SkillOnNet Recebe Licença Provisória no Brasil e Lança no mercado Duas Marcas, SkillOnNet press release, January 8, 2024.