SkillOnNet Partners with R. Franco to Boost Presence in Spain

SkillOnNet, a global leader in the online gaming industry, has strengthened its Spanish-language portfolio through a new partnership with renowned Spanish gaming company R. Franco. This collaboration will see R. Franco’s innovative online casino games integrated across SkillOnNet’s extensive network of in-house and partner brands, further enhancing its localized content offerings for Spanish-speaking markets.

The partnership brings popular R. Franco titles such as Book of Beer, Santa Fe Respin, and Pajares to players across the SkillOnNet network. The latter game is inspired by beloved Spanish actor and comedian Andrés Pajares, adding a culturally significant touch to the portfolio.

Unstoppable Expansion

R. Franco, with six decades of experience, has grown from manufacturing gaming machines to becoming a multinational company offering technological solutions for the gaming industry. Its focus on Spanish-speaking markets aligns seamlessly with SkillOnNet’s objectives, particularly as the company continues to expand its footprint in Latin America.

Jani Kontturi at SkillOnNet shared his excitement about the collaboration:

"It’s an honor to team up with a company that has been at the forefront of technical excellence for 60 years. No one knows the Spanish and Latam markets like R. Franco, and their cutting-edge content will be invaluable as we continue our expansion into regulated markets across the Spanish-speaking world."

A Strategic Partnership with Global Scope

The partnership not only enhances SkillOnNet’s content library but also allows R. Franco to extend its footprint through SkillOnNet’s global network. R. Franco’s International Business Director, Javier Sacristán, commented:

"SkillOnNet is a major name in the gaming industry, and we’re thrilled to be providing them with our unique and innovative content. Thanks to their global scope, we can extend our content footprint and achieve great results for both our companies."

SkillOnNet’s flagship Spanish-language brand, PlayUZU, has become a household name in Spain since its 2020 launch. The brand’s appeal is bolstered by its no-wagering policy and player-centric approach, making it a standout choice for responsible gaming. With SkillOnNet preparing launches under local licenses in Peru and Brazil, R. Franco’s addition to the portfolio comes at an opportune time.

This partnership reinforces SkillOnNet’s commitment to delivering premium, localized content to Spanish-speaking audiences while driving innovation and growth in regulated markets.

PlayUZU Expands to Peru’s Regulated Market

In an exciting development, SkillOnNet has launched PlayUZU in Peru, marking its entry into the newly regulated Peruvian market. With a focus on transparency, fairness, and responsible gaming, PlayUZU offers Peruvian players an extensive selection of localized games with no wagering requirements on bonuses.

The launch is supported by a multimedia marketing campaign that emphasizes the brand’s core values of fun, simplicity, and integrity. This includes television advertising and digital marketing efforts across social media and search engines.

SkillOnNet’s success in Spain has paved the way for its Latin American expansion. Following launches in Mexico and Buenos Aires City, the Peruvian debut further cements PlayUZU’s presence in the region. The platform features top-tier games from leading studios, ensuring a world-class gaming experience for its users.

Peru’s licensing framework, which took effect in February 2024, positions the country as a key player in the Latin American gaming market. PlayUZU was among the first operators approved under the new regime, highlighting SkillOnNet’s proactive approach to compliance and innovation.

The brand’s expansion underscores SkillOnNet’s dedication to providing exceptional gaming experiences while adhering to strict regulatory standards, setting the stage for continued success in Latin America.

Source:

“SkillOnNet Enhances Spanish Content with R. Franco Games”, skillonnet.com, December 10, 2024.