Brazil and Bayern Munich FC superstar, the soccer player Douglas Costa, has been appointed a brand ambassador for LV Bet online casino and sportsbook.
The skilled midfielder will be the brand’s ambassador in his home country of Brazil. The 30-year old Costa who has had an illustrious career in Europe’s Champion’s League and Bundesliga, winning numerous titles, will be the face of LV Bet’s marketing and promotional activities in this South American country.
Costa is the former player of Italian Serie A champions Juventus and Ukraine’s most successful team in recent years, Shakhtar Donetsk.
He will also share expert insight and opinions in his role with the gaming brand that is getting ready to launch in South American market.
Says Costa, who was a part of Brazil’s 2018 World Cup squad:
“I’m delighted to sign for LV BET as Brand Ambassador as they enter the Brazilian market. They are an ambitious team with big plans and it’s my privilege to help them by giving my views on football."
LV Bet’s Chief Commercial Officer, Marcin Jablonski, added that having Costa on the brand’s side, as they begin the new chapter, is something that is really exciting to the company. He said that, with a competitive product offering, the company looks to leverage Costa’s status to help them conquer the market.
He added: “We’re delighted to have Douglas Costa as our Brand Ambassador, which will elevate our standing in Brazil. He fits perfectly with LV BET, with the energy, commitment and drive he shows on the pitch matching our philosophy as a brand.”
Jablonski said that working with Costa will provide the brand with a great brand awareness in Brazil, and also build trust in new markets.
LV Bet is strengthening their presence in the world of prestigious sport. The brand is already the main sponsor of Polish soccer league, Ekstraklasa’s, top-tier club Wisla Krakow. They are also the official betting partner of England’s Vanarama National League LV Bet and are licensed by the Malta Gaming Authority and United Kingdom Gambling Commission.
“LV BET announces Douglas Costa as Brand Ambassador for Brazil”, gamingamericas.com, March 5, 2021.