The Swedish iGaming market has increased its size after issuing a license to Yoyo casino brand, part of the sportsbook and online gambling group Soft2Bet. After receiving authorization from the country’s regulator, Spelinspektionen, Yoyo will roll out almost 1,000 games, certified by BMM Laboratories agency.
In addition, the Swedish players will not only gain access to slots, but a live casino division, including a range of introductory deals for newly registered customers. The operator is also announcing a network of engaging tournaments and versatile bonus offers, which are combined perfectly with its cutting-edge video slots.
Entrenching in the Nordic Territories
As an emerging leader of the online gambling industry, Soft2Bet is pushing hard to promote its multi-brand portfolio of 17 customized online casinos and sportsbooks. Among the most popular platforms are currently Nomini and Rabona, one of the recently launched brands, named after a football action in which a player strikes the ball with their kicking leg crossed behind the other leg, in order to deceive an opposing player or play the ball with a stronger foot.
Launching Yoyo Casino in Sweden represents the company’s dedication to rapid expansion in the Nordic territories. However, the group also plans a progressive rollout into regulated markets across the globe in the following period. Chief operating officer, Uri Poliavich, explains:
“Our first launch in Sweden is a historical moment for Soft2Bet, and a product of uncompromising dedication from our executives and our team. Expanding our customer base is of the upmost importance at Soft2Bet, and we look forward to offering the YoYo experience to our Swedish audience.”
In terms of expanding to new jurisdictions, Soft2Bet has also entered into partnerships with Playtech, a global leader in the online gaming sector, as well as BlueRibbon Software, a content-agnostic jackpot platform for iGaming operators.
“We’re very pleased to be working with Soft2Bet to bring some of most popular casino games to brand-new audiences. Creating an unrivalled range of diverse, innovative content is a core part of Playtech’s business vision. With a carefully selected mix of branded titles, original content and games supported by major jackpots, we’re confident we can help Soft2Bet deliver an even richer, more varied experience for their players,” said James Frendo, director of casino at the company.
Due to the outbreak of Covid-19, Playtech has decided to cease all operations in Italy until next month. The owner of Italy-based sports gambling group Snaitech is expecting major losses in the country.
Partnership with Elite Football League
At the end of February, this fast-growing gaming business has even signed an agreement with Spanish National Football League to sponsor digital perimeter boards during live matches.
As part of the deal, Campobet, one of the highlighted sportsbooks and casino brands under the Soft2Bet network will be promoted in 50 countries on TV stations. Boris Chaikin, chief executive officer at the company is thrilled about the opportunity to present a huge selection of compelling casino games to the world while enjoying the very best of Spanish football. Soft2Bet operates under the license of SGA, MGA and Curacao.
Source:
“Soft2Bet rolls out YoYo casino brand across Swedish market”, europeangaming.eu, March 16, 2020.
DomLatVit
4 years ago
This is a a really good casino and I’m sure that the Swedes will have a great time playing here.
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