Soft2Bet Rolls Out Swipe-Based Casino Platform ‘Swiper’ in Romania

Soft2Bet has expanded its reach in the European iGaming market with the Romanian debut of Swiper, a mobile-first platform blending casino gaming, sports betting, and intuitive social media-inspired navigation. Following its recent launch in Sweden, Swiper introduces Romanian players to a swipe-driven user experience designed to reflect modern digital behaviors.

Social Media Mechanics Meet Real-Money Gaming

With Swiper, users can interact with the platform through familiar swipe gestures popularised by social media apps, allowing them to seamlessly explore thousands of games and betting options. The interface is optimised for mobile devices, letting users browse and engage with casino content using just one hand.

The product includes over 3,000 casino games, including live tables such as blackjack and roulette, alongside a sportsbook featuring 85,000+ live and 70,000 pre-match events. Short-form video content is integrated throughout the platform to create a highly interactive and dynamic gaming experience that keeps users engaged.

Tailored Features for the Romanian Market

Soft2Bet’s rollout of Swiper in Romania reflects a strategy of hyper-localisation, ensuring the product resonates with local preferences. The platform incorporates promotions linked to national events and holidays, and its design has been fine-tuned for cultural relevance and ease of use.

The launch comes under a Class I licence issued by Romania’s National Gambling Office (ONJN), ensuring a safe, responsible, and fully regulated environment for Romanian users. Soft2Bet now operates across 19 jurisdictions and 11 international markets, underscoring its growing influence in the regulated gaming sector.

Chief Product Officer Yoel Zuckerberg highlighted the company's customer-centric philosophy, saying, “As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want and deliver products that resonate. Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”

MEGA Technology Powers Immersive Experience

Swiper is built on Soft2Bet’s in-house MEGA (Motivational Engineering Gaming Application) platform, a proprietary technology framework designed to drive player engagement through gamified features such as missions, challenges, and personalized content. By incorporating MEGA, the platform not only enhances player interaction but also increases session durations and long-term value.

Zuckerberg added, “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”

Building on Regional Momentum

The Romanian launch follows the success of Don.ro, another Soft2Bet brand that recently won “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals hosted by Casino Inside magazine. Swiper leverages the same robust technology that powered Don.ro, positioning Soft2Bet to replicate its success with this latest venture.

This announcement also builds on Swiper’s initial release in Sweden, where it launched as the country’s first swipe-based casino. There, it featured full localisation, including BankID integration and support for Swish payments, aligning with Swedish consumer expectations and regulatory standards under the Spelinspektionen licence.

By continuing to merge innovation with cultural adaptability, Soft2Bet reaffirms its commitment to delivering next-generation gaming experiences built for today’s mobile-savvy users.

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Source:

“Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform”, linkedin.com, October 6, 2025