Soft2Bet has introduced Swiper, a groundbreaking mobile casino designed with a social media-inspired interface, making it the first of its kind in Sweden. Built for one-handed, swipe-based navigation, the platform mimics the familiar experience of apps like TikTok—enabling users to explore games and features with ease using just their thumb.
Licensed by the Swedish Gambling Authority (Spelinspektionen), Swiper combines compliance and innovation to offer players a safe, localised, and highly engaging gaming experience.
Hyper-Local Design Meets Mobile-First Innovation
Created specifically for the Swedish market, Swiper showcases Soft2Bet’s strategy of delivering localised and culturally relevant products. The casino features fully tailored elements such as BankID integration, instant deposits and withdrawals through Swish, and alignment with Spelpaus, Sweden’s national self-exclusion program.
“A great customer experience starts with cultural relevance. Swiper looks, feels and functions exactly like a Swedish app, because we've intentionally built it around Swedish user habits, from BankID logins and Swish payments to RNG certifications aligned with existing standards. Players can expect endless social-style content that feels completely authentic to their local experience,” said Yoel Zuckerberg, Chief Product Officer at Soft2Bet.
This mobile-first approach is centered around an infinite, personalised video feed showcasing top games, jackpot opportunities, and live-dealer sessions. The visual presentation is styled after social content, creating an intuitive and familiar browsing experience for modern users.
Powered by MEGA: Personalisation and Player Engagement
At the core of Swiper’s user experience is Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) engine. This platform enhances gameplay with custom missions, quests, and incentive-based rewards, helping extend session times and improve user retention.
The MEGA system has already proven effective across Soft2Bet’s other brands, and its implementation within Swiper underscores the company's goal of increasing player lifetime value through dynamic, gamified engagement strategies.
Tailored Features for the Swedish Market
Swiper incorporates a variety of features developed specifically for Swedish players. These include:
- Swipe navigation for fast, one-handed game browsing
- SEK wallets for local currency transactions
- Over 85,000 live and 70,000 pre-match betting markets spanning global sports
- Swedish-speaking dealers to enhance player comfort
- Promotions linked to national holidays and events, reinforcing cultural relevance
The combination of these localised tools and Swiper’s mobile-friendly design aims to create a gaming environment that feels both familiar and innovative to Swedish users.
A Continuation of Soft2Bet’s European Expansion
The launch of Swiper reflects Soft2Bet’s broader strategy to bring hyper-localised iGaming products to regulated markets across Europe. Building on the momentum of previous successful launches like Betinia and CampoBet, the company continues to evolve its B2B technologies into leading B2C platforms.
In 2025 alone, Soft2Bet launched several new brands and expanded its MEGA engine across multiple regions, solidifying its reputation as a forward-thinking iGaming provider. With Swiper, the company further demonstrates its ability to blend regulatory precision, cultural insight, and mobile innovation.
Source:
“Soft2Bet Launches Swiper, Sweden’s First Social‑Media‑Inspired Online Casino”, soft2bet.com, September 4, 2025
