
SOFTSWISS, a renowned international technology provider in the iGaming sector, has announced that its affiliate management solution, Affilka by SOFTSWISS, has been named Affiliate Company of the Year at the International Gaming Awards (IGA) 2025. This achievement coincides with the platform's 7th anniversary, underscoring its ongoing commitment to enhancing affiliate program management and improving operational efficiencies for its partners.
Industry recognition and platform impact
The IGA event, which honors top-performing industry experts from both online and land-based sectors, recognized Affilka by SOFTSWISS for its contributions to the iGaming space. The award highlights the platform's focus on delivering innovative tools that optimize affiliate partnerships and streamline marketing strategies for operators.
Affilka currently supports over 440 iGaming brands and has facilitated the creation of more than 360,000 affiliate accounts. The platform serves a vast player base of 85 million registered users. One of its standout updates includes the Geo-Distributed Redirect feature, which significantly enhances redirection speeds, reducing bounce rates and boosting conversion rates by up to 7%. This feature allows users to access casino platforms more quickly, leading to increased player registrations and deposits.
Advanced features driving success
Affilka offers a comprehensive range of features to support operators, including built-in payment processing that integrates with established banking systems to ensure smooth financial transactions. Additionally, its customizable commission constructor allows operators to tailor commission structures to align with evolving business goals. Near real-time reporting capabilities provide valuable insights that help refine marketing efforts and drive affiliate performance.
Expressing gratitude for the recognition, Anastasia Borovaya, Head of Affilka by SOFTSWISS, stated, "We are honoured to receive recognition at such a prestigious level. This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide."
Showcasing at iGB Affiliate Barcelona
SOFTSWISS is currently showcasing its latest innovations and achievements at iGB Affiliate in Barcelona on January 21-22. Partners and clients are welcome to explore the capabilities of Affilka at stand C10, where the team is providing insights into upcoming features and opportunities.
Expansion into sports betting
Beyond affiliate solutions, SOFTSWISS recently launched its 2025 Sports Betting Events Calendar, which outlines 84 major sporting events to help operators enhance their promotional efforts. Key events featured in the calendar include the Australian Open Finals, Super Bowl LIX, the UEFA Champions League Knockout Rounds, and the Summer Olympics in Paris. This resource, available for free download, covers 24 sports, allowing operators to diversify their promotional strategies and boost player engagement.
SOFTSWISS has noted the significant rise in sports betting activity, with mobile betting playing a key role in driving revenue. In 2024, global sports betting revenue reached €45.43 billion, marking a 6% increase from the previous year. The company's strategic insights emphasize the importance of personalized promotions, automation, and a mobile-first approach to maximize market opportunities.
Operators interested in exploring the company's latest sportsbook solutions and marketing tools can visit SOFTSWISS at ICE Barcelona 2025 at stand 2G42.
Source:
SOFTSWISS Affiliate Software Platform Wins at IGA 2025, SOFTSWISS press release, January 21, 2025.
omar valenciano
24 days ago
Newbie
That is just great! You stay focus work hard everyday, be openminded at the same time knowing what you want and what is needed,having a great team not giving up good promotion know you ppl and wala trophies and Affiliate Company of the Year at the IGA's 2025 Great Job
Hemio Nawit
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Hemio Nawit
25 days ago
Newbie
generous bonus secure banking and 24/7 support. With a smooth mobile app and fast payout it is perfect for both casual and professional player must try
Hemio Nawit
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marina_m575
25 days ago
Moderator
SOFTSWISS continues to excel! Congratulations on being named Affiliate Company of the Year, this recognition is well-deserved!
Hemio Nawit
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