SOFTSWISS has taken another strategic step in its European expansion by introducing its Jackpot Aggregator to the Estonian market. This move follows closely behind recent certifications of the solution in Bulgaria, Brazil, and Peru, further establishing the company's position in the global iGaming space.
Jackpot Aggregator Launches in Digitally Mature Estonia
Estonia is widely regarded as one of Europe’s more progressive and digitally advanced gaming markets. According to projections, the country’s iGaming sector is expected to generate approximately $452.5 million in revenue in 2025, with forecasts pointing to a rise beyond $508 million by 2029. The casino and slots category alone is anticipated to bring in over $206 million this year. With a user penetration rate of 31.2% and an estimated 450,000 active players by the end of the forecast period, the market continues to attract major operators.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, expressed enthusiasm about the rollout, stating, “The Jackpot Aggregator has proven its impact across multiple markets, and we are excited to bring its full potential to operators in Estonia. Now, Estonian operators can launch player-centric jackpot campaigns tailored to their brand and audience. We see strong potential in the Estonian market and are ready to support partners with the tools they need to stand out.”
Paid Participation: A New Campaign Model
In July 2025, SOFTSWISS introduced a new Jackpot Aggregator feature called Paid Participation. This model allows players to pay a small fee to enter jackpot campaigns, including prize drops and other promotional events. The structure is designed to enhance user engagement by reducing the number of participants, thereby increasing individual chances of winning. For operators, it provides a fresh revenue stream as player fees help finance the prize pools directly.
This innovation adds a layer of excitement and exclusivity to jackpot experiences, while also enabling greater customization of promotional campaigns to suit different audience segments.
Integration with SOFTSWISS Game Aggregator
The Jackpot Aggregator works seamlessly with the SOFTSWISS Game Aggregator, giving operators access to the largest game portfolio in the industry—over 35,000 titles. The Game Aggregator also boasts a near-perfect uptime of 99.999%, ensuring uninterrupted service for both operators and players. Together, the integration of these two solutions provides a robust and scalable infrastructure for brands looking to differentiate themselves in competitive markets like Estonia.
Expansion in South Africa Through Mzansibet
Beyond Europe, SOFTSWISS has also expanded into South Africa by partnering with Mzansibet in its first project in the region. This launch is particularly notable for being the first in the country to incorporate both the SOFTSWISS Casino Platform and SOFTSWISS Sportsbook.
The move aligns with findings from the South Africa: iGaming Market Overview 2025 report by SOFTSWISS, which reveals a 20–25% annual growth rate in the country’s online gaming market. The surge is largely attributed to the rising adoption of mobile technology. To meet the needs of this increasingly mobile-first audience, SOFTSWISS has prioritized mobile optimization across all platforms, ensuring an intuitive and smooth experience for users.
Source:
“SOFTSWISS Jackpot Aggregator Enters the Estonian Market”, Press Release. Jul 31, 2025.
