SOFTSWISS Enhances Sweepstakes and Social Casino Market

The SOFTSWISS Game Aggregator is broadening its impact in the sweepstakes and social casino sector by providing an extensive collection of free-to-play games. This solution ensures seamless operations for operators, backed by dedicated technical support.

Recent market projections suggest that the free-to-play gaming industry is set to experience an 11.5% compound annual growth rate (CAGR) between 2023 and 2032. By the end of this period, the sector is anticipated to generate over $350 billion.

Growing Demand for Free-to-Play Gaming

With a diverse library of more than 27,800 titles sourced from over 280 game providers, the SOFTSWISS Game Aggregator is well-positioned to address the increasing global interest in free-to-play entertainment. 

By continuously innovating, the platform supports operators in delivering engaging gaming experiences without real-money wagering. It provides the same level of benefits to sweepstakes and social casino operators as it does to traditional gaming businesses, including:

• An extensive selection of free-to-play and sweepstakes-compatible games.
• Immediate access to gaming content via a single API integration, allowing for quick deployment and minimal downtime.
• Reliable performance with 99.999% uptime and round-the-clock technical support, ensuring a smooth experience for both operators and players.

Partnerships and Industry Adoption

Numerous sweepstakes and social casino operators have partnered with SOFTSWISS to expand their player base and improve engagement. These collaborations grant access to a vast gaming portfolio while also providing a versatile and robust solution capable of adapting to regulatory shifts in the social and sweepstakes gaming landscape.

Alena Bekus, Deputy Head of the SOFTSWISS Game Aggregator, commented: 

"We see a real shift toward alternative gaming experiences where players can enjoy casino-style entertainment without risking losing money. That’s exactly where our solution fits perfectly. With our proven uptime record and seamless integration of thousands of games, we are helping our clients grow globally and stand out in the market."

SOFTSWISS has built a strong reputation among operators of various sizes, from industry leaders to emerging brands. Many operators have praised the platform for its stability, ease of integration, and expansive game selection. According to recent research by Kantar, 51% of SOFTSWISS partners rated the product either a 9 or a perfect 10, underscoring its position as a reliable, all-in-one solution.

Industry professionals interested in learning more about SOFTSWISS’ offerings in the sweepstakes and social casino space can meet with the company’s representatives at SiGMA Americas in São Paulo, Brazil, from April 7 to 10.

Source:

‘SOFTSWISS Game Aggregator Supports Sweepstakes and Social Casino Boom’’, softswiss.com, March 20, 2025.