SOFTSWISS Presents AI Breakthroughs for Business Growth at Reflect Festival

At this year’s Reflect Festival in Limassol, global iGaming software developer SOFTSWISS spotlighted its strategic integration of artificial intelligence (AI) and its growing role in reshaping business operations. A centerpiece of the company’s participation was a keynote delivered by Deputy Chief Technology Officer Sergey Kastukevich, titled “AI and AI Agents in Tech: Lessons on Scaling Innovation for Any Business.”

During his address, Kastukevich emphasized that AI has rapidly evolved from being a competitive edge to becoming an indispensable component of business infrastructure. “Today, almost every company talks about using AI, but very few have actually implemented it. That’s because this is not just about adding another office tool; it’s about changing people’s mindsets and, as a result, your core business processes. The good news is that once you make this shift, your company will run far more efficiently,” he stated.

Transforming Workflows Through AI Integration

The keynote focused on the transformative role AI plays within SOFTSWISS across both technical departments and business operations. Real-world implementations of AI were showcased, illustrating how the company leverages intelligent systems to streamline internal processes and improve service quality.

One of the notable innovations includes an AI-based interaction model with SOFTSWISS’s case database. When a technical issue arises, the system intelligently scans past records, identifies comparable issues, and recommends possible solutions automatically. This not only accelerates the response time but also frees up engineers to handle more complex, high-priority challenges.

Additionally, AI tools are being integrated directly into SOFTSWISS products. These include intelligent fraud detection systems that identify suspicious activities in real time, dynamic player segmentation for personalized offers, and AI assistants designed to optimize routine tasks for gaming operators.

A Broader Shift in Business Culture and Efficiency

Kastukevich made clear that the AI transformation within SOFTSWISS is not just technical but also cultural. The company is fostering an internal mindset shift—encouraging teams to embrace automation not as a threat, but as an enabler of efficiency and innovation.

These advancements reflect a larger trend in which AI is reshaping not just how businesses operate, but how they think. According to Kastukevich, businesses that are willing to reimagine their processes and embrace AI at their core are better positioned to thrive in a competitive digital landscape.

Industry Recognition for Innovation Leadership

Highlighting his leadership in advancing AI-driven solutions, Sergey Kastukevich was recently named CTO of the Year for Europe, the Middle East, and Africa at the Oracle Excellence Awards 2025—an acknowledgment of both his strategic vision and SOFTSWISS’s commitment to innovation. SOFTSWISS is a global tech company with more than 15 years in the iGaming sector, offering licensed software solutions. In 2013, it launched the first Bitcoin-friendly online casino system.

Source:

“SOFTSWISS Unveils Vision for AI-Powered Business at Reflect Festival 2025”, SoftSwiss Press Release. May 23, 2025