SOFTSWISS Sports Calendar Highlights 84 Must-Promo Events for 2025

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January 17th, 2025
Back SOFTSWISS Sports Calendar Highlights 84 Must-Promo Events for 2025

Global iGaming solutions provider SOFTSWISS has released its 2025 Sports Betting Events Calendar, highlighting 84 key sporting events designed to enhance operator promotional strategies. The calendar offers a comprehensive roadmap for capitalizing on major global sports competitions, ensuring operators can better engage their audiences and optimize revenue streams.

Spotlight on 2025 Sporting Events

With the 2025 sports calendar in full swing, operators have a wealth of opportunities to engage players. Notable upcoming events include:

  • Australian Open Finals (January 26-27): Tennis fans will be tuned in as the year’s first Grand Slam champions are crowned.
  • Super Bowl LIX (February 9): A key event for American football enthusiasts, presenting a massive betting opportunity.
  • UEFA Champions League Knockout Rounds (Starting February 18): Europe’s premier football competition promises high-stakes excitement.
  • Paris Marathon (April 6): Attracting a global audience of marathon enthusiasts.
  • Summer Olympics in Paris (July 26 - August 11): The pinnacle of international sports, offering unparalleled betting diversity.

The calendar, which is free to download, covers 24 sports, ensuring operators can cater to a broad range of player preferences.

Insights from SOFTSWISS on Betting Growth

SOFTSWISS has emphasized the significance of leveraging these events to tap into the booming sports betting market. Global sports betting revenue hit €45.43 billion in 2024, a 6% year-on-year increase, with mobile betting driving much of this growth. Sports like football, basketball, and esports are becoming increasingly popular, with esports in particular engaging younger audiences through live streaming and real-time betting.

Specific betting volume surges in 2024 included:

  • Football: Up by 21%
  • Tennis: A 136% increase
  • American Football: An astounding 650% growth
  • Basketball: Gained 115%
  • Table Tennis: Rose by 640%

These statistics underline the growing demand for diverse sports offerings.

Strategies for Success: Personalization, Bonuses, and Mobile Optimization

To help operators stand out in a crowded market, SOFTSWISS advocates for tailored strategies, including:

  1. Personalized Promotions: Seasonal bonuses tied to events like the Champions League or Wimbledon can foster player loyalty. For instance, offering free bets during marquee events like the Super Bowl can drive engagement.
  2. Mobile-First Approach: With 90% of sportsbook revenue coming from mobile, platforms must ensure seamless user experiences across all devices.
  3. Automation: Advanced audience segmentation and automated bonus distribution save time and deliver targeted offers, enhancing operational efficiency.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, remarked, “A personalized approach combined with flexible bonuses and automation is key to reducing costs and increasing player engagement in 2025.”

Diverse Opportunities: Beyond Traditional Sports

SOFTSWISS’s focus on esports as a growing vertical highlights its adaptability to changing player demographics. Esports campaigns, live streaming, and specialized bonuses are proving effective in attracting tech-savvy, younger audiences. Additionally, niche sports like table tennis and the Paris Marathon are growing in popularity, showcasing the importance of variety.

Visit SOFTSWISS at ICE Barcelona

Operators can learn more about these strategies and explore SOFTSWISS’s latest tools at ICE Barcelona 2025, Stand 2G42. The company will showcase its comprehensive portfolio, including slots, crash games, and RNG titles, along with its innovative Sportsbook solutions.

Source:

SOFTSWISS Shares 84 Must-Promo Sporting Events 2025, press release, January 17, 2025.

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