SPRIBE Continues to Expand via Strategic Partnership Deals with UFC & WWE

SPRIBE, the innovative software company behind the popular crash game Aviator, has secured multiyear sponsorship agreements with UFC and WWE, further solidifying its position in the iGaming industry. These strategic collaborations are set to expand Aviator's reach, providing exposure to millions of fans worldwide.

Through its new agreement with UFC, the Aviator logo will gain high visibility at every UFC event globally, featuring prominently on the Octagon canvas. Additionally, SPRIBE will benefit from integrated social media campaigns and exclusive hospitality experiences, enhancing Aviator’s brand recognition.

Expanding Aviator’s presence with UFC and WWE

WWE, a global powerhouse in sports entertainment, will also feature Aviator branding at select marquee events, giving the game unparalleled visibility among its worldwide fanbase.

Nicholas Smith, Vice President of Global Partnerships for TKO commented on the achievement as follows:

"We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE. Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world."

With Aviator’s presence in over 60 countries, these partnerships will further accelerate its growth, particularly in key markets such as Brazil and India, while also tapping into the vast U.S. audience.

Strategic Growth Through Global Partnerships

SPRIBE’s partnerships with UFC and WWE are designed to enhance brand visibility and fuel customer acquisition. UFC and WWE's extensive reach, with millions of viewers worldwide, provides an ideal platform for Aviator to strengthen its market position and attract new players.

The agreements include logo placements, social media activations, and premium hospitality offerings, with the potential for additional opportunities such as co-branded campaigns and content integrations. These collaborations align with SPRIBE's strategy to build long-term brand equity and drive further expansion.

SPRIBE and AC Milan: A Fusion of Gaming and Football

In November 2024, SPRIBE has joined forces with AC Milan, naming Aviator as the club’s Official Crash Game for the season. This collaboration is expected to bring football and gaming closer, offering fans an interactive and engaging experience.

Through this initiative, AC Milan fans will have the opportunity to experience Aviator in a unique way, blending the excitement of football with immersive gaming experiences. SPRIBE aims to leverage this partnership to establish a strong presence in the Italian market and strengthen Aviator’s visibility among Rossoneri fans globally.

By introducing Aviator to AC Milan’s supporters, the partnership seeks to embrace the evolving digital landscape and cater to the preferences of younger, tech-savvy audiences. The collaboration also aligns with AC Milan’s strategy to modernize fan engagement through digital innovation.

Source:

“SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator”, Spribe press release, January 23, 2025.