SPRIBE Teams Up with UFC Star Johnny Walker to Promote Aviator Game!

Back SPRIBE Teams Up with UFC Star Johnny Walker to Promote Aviator Game!

SPRIBE, the mastermind behind Aviator, the globally acclaimed crash game, has added another UFC star to its lineup of brand ambassadors. This time, it's the dynamic Johnny Walker, bringing his energy and influence to promote Aviator to UFC fans across the globe.

Strengthening UFC Partnerships

Johnny Walker's partnership with SPRIBE marks another milestone in the company's collaboration with UFC fighters. Previously, SPRIBE joined forces with UFC light heavyweight champion Alex Pereira and UFC bantamweight contender Merab Dvalishvili, showcasing a strategic approach to reaching out to the UFC community.

The collaboration between Aviator and the UFC extends beyond individual partnerships. It includes strategic branding placements during UFC Pay Per View and Fight Nights events, ensuring Aviator's visibility among a vast audience of UFC enthusiasts. Johnny Walker's involvement is expected to significantly boost awareness of Aviator, especially in Brazil, where Walker's influence as a top-ranked fighter is substantial.

Aviator's success lies in its captivating gameplay. Launched in 2018, the game has garnered a massive following of over 12 million monthly players worldwide. Its unique curve format and win multiplier mechanics keep players engaged, offering a thrilling experience with every flight.

Players navigate the increasing curve, with the win multiplier ascending alongside the airplane's trajectory. The challenge lies in deciding the perfect moment to cash out—too early, and the winnings may be modest; too late, and the airplane might fly away with the accrued winnings and original bet.

Aviator's multiplayer setup adds a social dimension to the game. Players can interact via chat and compete in real-time leaderboards for the highest multiplier score. This interactive element enhances player engagement and fosters a sense of community within the Aviator gaming experience.

Strategic Brand Ambassadorship

The inclusion of Johnny Walker as a brand ambassador aligns with SPRIBE's strategic marketing approach. By leveraging Walker's popularity and fan base, SPRIBE aims to introduce Aviator to a wider audience and reinforce its position as the premier crash game globally. Walker's involvement in promotional activities, coupled with the UFC's extensive reach, is poised to propel Aviator to new heights of success.

SPRIBE's adherence to inclusivity is evident in its partnerships and game design philosophy. Aviator's success is proof of SPRIBE's ability to create immersive and engaging gaming experiences while fostering a diverse and inclusive gaming community.

Johnny Walker's collaboration with SPRIBE to promote Aviator signifies a strategic move to expand the game's reach and appeal. With a focus on interactive gameplay, social engagement, and strategic partnerships, Aviator continues to soar as a top choice among players worldwide. As SPRIBE continues to innovate and collaborate with industry influencers, Aviator remains at the forefront of the crash game genre, offering an exhilarating gaming experience for players of all backgrounds.

Giorgi Tsutskiridze, CCO at SPRIBE, said: "Our partnership with UFC is proving to be a huge success, in particular the ambassador fund that we have set up. Athletes such as Johnny have a massive following in our core markets and this particular deal allows us to make further inroads into Brazil. Aviator delivers the fast-paced, high-octane action that UFC fans enjoy and with Johnny onboard, we can make more players aware of the game and the explosive gameplay it has to offer."

Johnny Walker, no.7 ranked UFC light heavyweight fighter and Aviator ambassador, added: "Aviator offers the same thrills as stepping into the octagon and going face to face with your opponent. This is a gripping game and I'm delighted to be helping to promote it to players in my home country of Brazil."


''SPRIBE adds Johnny Walker to its roster of UFC brand ambassadors''. Press Release. June 12, 2024.

“The game is multiplayer and with lots of social interaction. This includes a chat function as well as real-time leaderboards where players compete for the biggest multiplier score.”

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