Strategic Alliance Boosts Playson's Reach in Brazil

Playson, a leading force in the global iGaming landscape, has entered a strategic agreement with platform technology provider Cactus Gaming. This new partnership is set to significantly bolster Playson's presence in Brazil and across the broader Latin American region.

With this deal, players in the Cactus Gaming network now have access to some of Playson's most popular titles, including 3 Pots Riches: Hold and Win, Burning Fortunator, and Luxor Gold: Hold and Win. The smooth integration into Cactus Gaming’s API framework enabled a swift rollout, streamlining the onboarding process for operators and allowing for immediate access to Playson's content.

Delivering Immersive Content Through a Trusted Platform

Cactus Gaming, a recognized player in the iGaming and betting tech space, has built a strong reputation by offering robust API solutions, odds feeds, and an extensive suite of games. The company was recently honored as “Best Whitelabel” at the Sigma America Awards 2024 and “Best Platform of the Year” at the BIS Awards—recognitions that underscore its excellence in technology and service.

“Adding Playson’s globally renowned games portfolio onto our gaming platform technology is a major boost to our overall offering. We’ve been impressed with the high-quality graphics and immersive nature of their games, which will no doubt capture the attention of our extensive operator network and their players,” said Tiago Carneiro, CRA at Cactus Gaming.

Playson’s global reach spans 26 regulated markets and over 200 partners, with offices in Malta and Slovakia. The company holds licenses from regulatory bodies such as the UKGC, MGA, SGA, and AGCO, further strengthening its credibility as a digital entertainment provider.

Strengthening LatAm Presence Through Tailored Integration

According to Cristhian Zito, Head of LatAm Squad at Playson, the partnership is a milestone in the company’s Latin American expansion efforts. “To partner with Cactus Gaming, a recognized leader in the iGaming space, is thrilling. This collaboration not only expands our presence in Brazil and the wider LatAm region but also brings our diverse portfolio of engaging games to a broader audience. Our integration with Cactus Gaming's platform has been seamless, and we are confident that their extensive operator network will benefit more from our high-quality and immersive gaming experiences.”

Cactus Gaming, already a certified provider officially accredited by the Brazilian government, plays a pivotal role in helping operators launch and scale effectively. Its services support client success from the outset, reportedly improving conversion rates by up to 70%. The company continues to enhance its reputation by delivering flexible, secure, and operator-friendly solutions tailored to the needs of the iGaming sector.

While Brazil remains a key focus, Playson is also expanding in other jurisdictions, with recent agreements in European markets, including a notable deal with Hrvatska Lutrija in Croatia.

Source:

“Playson eyes extended Brazil reach through Cactus Gaming integration”, playson.com, May 26, 2025