Strive Gaming Selects Former DraftKings VP Jamie Shea AS CMO

Strive Gaming has just boosted its senior leadership squad with the selection of former DraftKings Vice President Jamie Shea for its new Chief Marketing Officer. 

Working between Las Vegas and Vancouver, Shea will coordinate Strive Gaming’s B2B marketing activities and communication on the internal and external levels.

As part of their new role as CMO, she will also manage the platform’s Managed Services – a 24/7 department of user support agents, risk & fraud agents, payment, CRM experts, and more for Strive Gaming users.

Official Statements

Strive Gaming is focused on becoming a leading B2B real money and free-to-play platform in North America.

Speaking on the latest hire, a new member of the team said: 

“Following DraftKings, of whom I had a great time at driving sportsbook revenues, there were many opportunities but nothing is more exciting for me than joining Strive Gaming.”

“There are lots of companies vying for media, investor, customer attention but when you’ve been part of major US operations, it becomes really easy to identify the businesses that truly have great technology.”

Shea says that she can bring so much to this mission and help Strive to communicate more succinctly why operators should be selected to partner with them. All while helping boost efficiencies through the managed services team.

Chief Executive Office at Strive Gaming, Max Meltzer said:

“Appointing Jamie to our C-level is another milestone moment for Strive Gaming, as we build on our reputation for being the number one B2B player platform in North America.”

According to his opinion, experience at DraftKings and knowledge of casino operators such as Caesars indicates that very few people have the combined level of knowledge of retention, acquisition, and cross sell operations across various channels. Jamie is an expert in detecting the latest platforms, tech solutions, and individuals, and it is a joy to work with her, so they are looking forward to it.

More About the Company

Strive Gaming is a forward-looking company and B2B real money provider, looking to become a leader in the wider market. It meets the requirements of US operators and it is ready for future progress in other jurisdictions such as Canada. The company is obsessed with the following values - technical performance at scale, bringing the operators closer to their customers, boosting higher lifetime values via real-time engagement, and driving full efficiency through automation. It is based in Vancouver and targets the leading markets around the globe.

Source:

“Strive Gaming appoints former DraftKings VP Jamie Shea as CMO”, sbcamericas.com, September 21, 2022.