Swintt White-Labels its Technology Thanks to Partnership with First Look Games

Up and coming slot producer Swintt white-labeled its technology thanks to the strategic partnership with First Look Games, a company that links game developers and iGaming affiliates and publishers. To make it clearer, the rising star studio launched an FLG-powered content portal to provide direct access to operators and affiliate brands.

A fully branded version of the First Look Games platform will enable then developer to upload and host information and assets for its growing suite of titles. This way, each side will be able to access the catalog directly and then download it individually or in bulk.

Taking a First Look

Providing game developers with direct access to hundreds of online gambling affiliates and publishers, FLG gives partners the chance to take a “first look” at their latest game launches two weeks or more before they officially go live.

Tom Galanis, the founder of First Look Games, said:

“We are thrilled that Swintt has chosen to white-label our technology platform, allowing the studio to effectively market – both in terms of reach and cost – its games to operators and affiliates.”

Moreover, the company also developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.

Galanis added:

“First Look Games provides incredible brand and product exposure for game developers, and we are delighted that Swintt will be able to leverage this via its own branded games portal powered by our state-of-the-art technology.”

Crucial Moment for Company

As a result of white-labeling, Swintt’s content will also be made available via the First Look Games platform lining up alongside other popular developers. Among the brands which aligned with FLG, there are developers such as Fantasma Games, BTG, Microgaming, Quickspin, 1X2 Network, Stakelogic, Green Jade Games and more.

David Flynn, CEO of Swintt shared his thoughts about the collaboration:

“We have quickly built our brand recognition and gained a lot of followers in the industry, and partnering with First Look Games will help us push to the next level by spreading the word all the way from operators and service providers to affiliates and finally players.”

Flynn also pointed out:

“Making sure our games are across the vast affiliate network will be crucial to us expanding our reach and helping more players become interested in our vast product suite from our game releases, to SwinttGamify and especially SwinttPlay-it-Back.”

One of the corporations…

…which recognized their huge potential as well was EveryMartix. November 2019 brought them mutual agreement thanks to which the developer delivered its full assortment of games to EM’s casino content aggregator, CasinoEngine. To date, the massive platform encompasses over 8000 games by more than 140 providers.

Source:

“Swintt white labels First Look Game’s platform”, press release, February 26, 2020.