Symplify Strikes Partnership with Sweden’s Brand Miljonlotteriet

March 19th, 2023
Back Symplify Strikes Partnership with Sweden’s Brand Miljonlotteriet

Symplify, one of the leaders in CRM and AI cloud solutions, with headquarters in Stockholm, has added one of the biggest and oldest gaming brands Miljonlotteriet to its list of partners. 

Miljonlotteriet is an expert in providing customers with a range of entertainment, and casino solutions including scratch tickets, bingo, and online scratch lotteries. The cooperation with Symplify will allow the operator to boost its ability to engage with its customers with a special focus on Email, SMS, and App push.

Symplify’s Campaign and Journey builder modules are entailed in the agreement and will be utilized to create personalized and AI-optimized experiences. This experience in developing marketing strategies will help boost customer satisfaction and provide higher lifetime value.

From the Media

Symplify’s CEO Robert Kimber says that their CRM and AI cloud ecosystem provides partners the chance to grow their businesses by entertaining players on a deeper level. As a fellow Swedish enterprise, they are thrilled to work with Miljonlotteriet as they continue going from strength to strength.

Ola Angervall, Miljonlotteriet CIO, said: 

“We are pleased to partner with Symplify to better engage with our players and promote our entertainment products. As one of Sweden’s largest and oldest gaming operators, we are always looking for ways to improve our player experience, and Symplify’s innovative platform will allow us to do just that.”

Previous Steps by the Company

Symplify continues to enhance its presence in the market by securing deals with some of the leading brands. One of the latest agreements was signed with the iGaming platform and supplier of lottery solutions, Bwloto. The former brand’s team is based in Iceland and they already have 10+ years of experience in the lottery and iGaming niches.

The enterprise has also become a leader in delivering a versatile selection of products such as an iGaming platform, lottery, and instant releases thanks to its enormous presence. 

This deal with Symplify enables Bwloto to enhance its expansion by utilizing predictive marketing and recommendation by adapting the management of more than 10 channels including Web Push, Email, Dynamic Web, Print, and Social channels. 

More Details on the Firm

Symplify is a powerful cloud service provider, with a focus on facilitating essential business needs. If you choose their cutting-edge solutions, you can rest assured about enhancing your revenues while the brand will decrease your workload. It is based in Stockholm, and its offices are in Canada, Denmark, Hong Kong, and Malta. The brand is also a leader in providing cloud solutions for CRM & CRO, and Marketing Automation.


“Symplify strikes partnership with Sweden’s Miljonlotteriet”,, March 15, 2023.

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